Latest Feeds from Columnists

ADT Security Services Chief Technology Officer Jay Hauhn discusses how to turn end users' proprietary data into ROI gold with business intelligence systems.

Inclusion in new construction specs shows that appreciation of the need for security has increased. However, the failure to treat it differently than traditional construction trades can be a major cause for end-user dissatisfaction with system functionality.

Marketing communication with your alarm system customers should not only happen during the presale stage, but throughout your professional relationship. Continuous communication with your customers will help lengthen your affiliation and often result in additional sales opportunities after customers realize they need a service your company provides.

Entering into a buy-sell transaction? Learn fundamental steps to protect your assets.

For both safety and compliance reasons, the proper bonding and grounding of equipment and systems is essential. Find out what is required by the most recent codes and how to satisfy picky inspectors.

Marketing insights to help you grow your brand.

Making noise about product capabilities alone will not convince or produce added business value. Instead you must roll up your sleeves and do your homework about your customer’s business operation.

Fire/life-safety pros unite to stem false alarms, or face disconcerting consequences.

SECURITY SALES & INTEGRATION Editor-in-Chief Scott Goldfine offers more than two dozen notions to help you run a finely tuned business operation.

In his latest column, Lou Sepulveda discusses the importance of getting a sales manager involved in the hiring process before adding a new person to the team.