marketing

Displaying 1 - 3 of 3

Do the Yellow Pages Have You Seeing Red?

January 11, 2012

With other promotional and marketing alternatives available to create lead generation, one installing security contractor decided he had enough of paying $70,000 annually for yellow-page ads.

Vivint Sheds Light on Its Marketing Methods

June 10, 2011

The June issue of SSI features Provo, Utah-based Vivint (formerly APX Alarm) profiled for winning this year’s SAMMY (Sales & Marketing) Award for Best Community Outreach Program. As part of the process, I spoke at length with Kristi Knight, Vivint vice president of corporate communications, not only about the rapidly rising company’s marketing but also about its success, recent name change and controversial tactics.

Comments(2)

Got Marketing?

November 1, 2004

Being better than the next guy does not mean much unless you have a way to spread the word. Learn how other electronic security contractors have developed creative residential marketing schemes, tapped into vertical opportunities and forged key partnerships to become some of the industry’s biggest success stories.

PREVIOUS1NEXT