Selling Systems

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Selling Monitoring, Not Hardware

November 11, 2011
Although I have written about articles that were similar to this, I felt it was important to write again in a greater detail. I'm speaking of the security companies that have taken a very aggressive approach to residential alarm system sales.
 

Tulsa Police Warn Residents of Vivint's Door-to-Door Sales Tactics

June 22, 2011

Tulsa police and the Better Business Bureau have issued warning about Vivint salespeople were going door-to-door in Tulsa, Okla. According to the Tulsa BBB, more than 1,400 residents have filed complaints against the company.

 

Checklist Walks You Through Access Sales Process

June 15, 2011

Do you know the important questions and observations required to identify the best access control system for any installation? Get the guidance you need along with insights on conducting site surveys and security audits; gathering design details; ensuring code compliance; and validating security requirements.

 

Report: Global Access Control Market to Top $1.8B in 2010

October 7, 2010
IMS Research released a statement this week identifying several trends that are expected to drive growth in the post-recession global access control market, which is expected to exceed $1.8 billion in 2010 ...

Protection One Appoints Directors for Commercial Sales, National Accounts

September 30, 2010
Protection One announced this week the appointments of two former ADT Security Services veterans to its management team ...
 

Why Selling Service Pacts Makes Sense

September 29, 2010

Offering service and maintenance agreements to your clientele not only provides new streams of recurring revenue but can also go a long way in helping stem attrition. Find out what the proper cost structure components are and how to convince customers to sign on the dotted line.

 

Monitoring Matters: Customer Care Now Builds Loyalty Later

September 29, 2010

An astute alarm dealer recently said, "Every time there's a service call, we have the potential to lose a customer."

Identity Theft Services Could Help Dealers Add New Revenue

September 10, 2010

With increasing recurring revenue and stemming attrition both priorities for most installing security contractors, offering customers identity theft protection is shaping up as a new means of achieving long-established business model goals.

Poll: How Do You Feel About the Door-to-Door Summer Sales Model?

August 18, 2010
As summertime draws to a close, so does the high season for door-to-door alarm system sales in the United States ...
 

Fire Side Chat: How to Sell Code-Compliant Fire/Life Safety

August 6, 2010

An important part of what makes fire/life-safety systems easy to sell is that municipal and county governments, by way of sanctioned building departments and knowledgeable inspectors, have established laws or ordinances mandating their installation and maintenance ...

Mining the Gold in Your Customer Base

August 5, 2010

In today's competitive market for intrusion and fire/life-safety alarm systems and monitoring, it can be tough to create new customers.

 

Small Clients Call for Access Control Too

August 1, 2010

A largely untapped opportunity exists for providing access control to the small commercial marketplace. Web-based systems offer dealers a cost-effective solution for winning new market share.

Fire Can Breathe Life Into Your Business

May 1, 2010

Does fire/life-safety work scare you a bit? It’s OK, you’re not alone.

How iPad May Pad Your Company's Wallet

April 22, 2010
With the recent big splash made by the introduction of the iPad it appears the world is embarking on a new era of mobile communications with seemingly unlimited possibilities in terms of graphics, functionality and applications.

ESA Adopts Code of Ethics, Standards of Conduct for Members

March 24, 2010
Leaders of the Electronic Security Association (ESA), formerly NBFAA, announced a stricter code of ethics for its members on Wednesday at ISC West that will place certain expectations on companies that conduct door-to-door alarm system sales.

Convergence Channel: Setting Sights on Site Surveys

February 1, 2010

As a general rule, the more technology improves, the easier it is to implement and use. Morse code telegraphs that only a few people were trained to use gave way to the ubiquitous telephone.

Sales Tips for All Seasons

November 1, 2009

Improving closing percentages, even during a difficult economic climate, can be accomplished by applying the right skills and attitude. While innumerable sales techniques exist, start practicing the fundamentals for immediate results.

Selling Bigger Video Systems

October 1, 2009

In today's economy everything seems to be shrinking. Sales numbers are down, revenues are down and customers aren't spending anywhere near as much as they did just a couple of years ago.

Unethical Door-to-Door Tactics Raise Ire of Alarm Industry

September 1, 2009

As summertime draws to a close, so does the high season for door-to-door alarm system sales in the United States. Not soon to fade, however, is ...

 

Distributors Deliver the Goods

May 1, 2009

Wholesale distributors have long provided value-add services and training to their dealer-integrator clientele, but nowadays the programs are more necessary than ever. With networked technologies perpetually shifting the electronic security landscape, a distribution partnership can mean the difference between thriving or not.


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