GOLD BOOK

Gold Book Helps You Strike It Rich

Take a look at our special yearly edition of The Gold Book for insight on how you can improve your outlook and chances for success in 2012. Besides great research, The Gold Book also packs expert analyses of key trends; contact info and profiles for hundreds of suppliers; instructional how-to's; a trade associations directory; 2012 events calendar; and much more.

	Top 5 Trends, Challenges & Projections Look at some of the forecasts and challenges the industry may see in 2012. Experts including Sandy Jones of Sandra Jones and Co.; Bill Bozeman of PSA Security Network; Walter Bailey of Focus Capital Group and Charles "Dom" D'Ascoli from Electronic Security Association (ESA) delve into trends in 2011 and expectations for 2012. Click here to view more

	DataBank Review Each month SECURITY SALES & INTEGRATION surveys installing and monitoring companies on a wide variety of topics and current events affecting their business. Below are the results and responses from 2011. Click here to view more

	Installation Business Report Overview The 2011 Installation Business Report tabulations are based on responses from all levels of operators of small, independent dealers to large, national mass marketers. When possible and where relevant, results have been provided according to large (annual revenues in excess of $10 million), midsize ($1 million to $9.99 million) and small (less than $1 million) companies. More than 400 electronic security contractors participated in the survey. Click here to view more

	Security Scanner Review Security Scanner® is a monthly Web poll that asks security professionals their views on a variety of issues and topics impacting the market. Security Scanner is an informal and nonscientific poll. Click here to view more

	Sales Snapshot Review The following are excerpts from the Security Spending Survey (March); Systems Integrator Study (April); Super Security Fleets (June); Operations & Opportunities Report (August); and Corporate End-User Study (September). Click here to view more


Facts & Figures
	Market Statistics — Revenue Sources & Market Size Installing companies' actual 2010 numbers ended up well below projections - flipping what had been an average $300,000 rise to a $2.4 million deficit. The good news though, is operators anticipated a $400,000, or slightly 3-percent, rebound for 2011. Click here for more Market Statistics

	Installation Company Statistics — Security Operator Profile by Size Despite the tough economy, installing security contractors anticipated about 3-percent revenue growth ($12.2 million to $12.6 million) in 2011. The greatest gain is seen at the low end of the market, where small security companies projected an average revenue jump of nearly 36 percent ($134,000). Companies on the high end of the marketplace forecasted a much more conservative bump of less than 2-percent, while those in the middle expected things to improve nearly a 24-percent clip. Click here for more Installation Company Statistics

	Installation Company Statistics — Revenues, Experience & Account Bases There was a substantial increase in more established companies as 21 years or more in business rose 7 percentage points. Even beyond that, those with 41 years or more of company lifetimes grew by 5 points. Small companies tend to be younger, with 36 percent in the 1-10 range, while large firms exceed 50 years 40 percent of the time. Click here for more Installation Company Statistics

	False Alarm Statistics Problems with entering and exiting buildings continue to trigger the most false alarms, however, they decreased their prominence in 2011 by 6 percentage points. Issues with arming slid 5 points and disarming 1 point. Considering the tumultuous and extreme weather that wreaked havoc with so many Americans during the period it should not be too surprising that weather-related false alarms jumped 7 points. Click here for more False Alarm Statistics

	Crime Statistics The estimated number of roberries in 2010 decreased 9.7 percent from the 2009 data. Roughly $456 million in losses were attributed to robberies in 2010. The average dollar value of property stolen per reported robbery was $1,239. Click here for more Crime Statistics

	Access Control Statistics — Installations & Revenue Sources The average number of access control projects held firm for the third year in succession at 60 installations. More than three fourths (76 percent) of installing security contractors only install 1-4 access control systems per month, and nearly nine in 10 (86 percent) install fewer than 10 each month. Large companies ($10 million or more in annual revenues) are putting in an average of 168 access systems on an annual basis compared to just 120 two years ago. Click here for more Access Control Statistics

	Video Surveillance Statistics — Installations, Prices & Market Trends The average number of video surveillance installations per dealer/ integrator ended a four-year pattern of decline that began with an all-time high in 2007. Companies are averaging a dozen more projects on an annual basis, bring the business back in line with where it was in 2009. The averages according to company size are 216 for large, and 84 for both midsize and small operators. Large companies actually experienced a decrease in this business of 36 projects. On average, 54 percent of these jobs are new installations as opposed to upgrades. Click here for more Video Surveillance Statistics

	Intrusion Statistics — Typical Systems & Installations Business in this market dropped off by 7 percent, from 180 in 2010 back to 2009 levels. A troubling trend has seen the number of these projects lose ground six of the past eight years. The 168 average is less than half of what it was in just four years ago (pre-recession) and matches the lowest point in more than 10 years. This market has plummeted 79 percent since its peak in 2003. Overall, 80 percent of all installing companies install on average fewer than 20 intrusion alarm systems per month. Small companies (annual revenues less than $1 million) average 108 projects per year. Click here for more Intrusion Statistics

	Fire Statistics — Installations, Profits & Damage For the sixth time in nine years the average number of fire alarm systems being installed by dealers/integrators fell off. Significant shifts were seen in the most common types of fire system projects. Residential (23 percent of projects) added another 3 percentage points to the 7 it seized a year ago to overtake office buildings atop the list. Retail/Entertainment also saw substantial gains with a 4-point increase in market share. But industrial manufacturing took it on the chin with a 4-point slide. In total, 54 percent of security dealers/integrators install fire/life-safety systems. Click here for more Fire Statistics

	Residential Statistics — Installations, System Penetration & Applications For the second year in succession the residential market notched increases in monthly installations across the board. Large companies ($10 million or more per year in revenues) improved by a whopping 106 projects, or 88 percent; midsize (revenues between $1 million and $9.9 million) by seven projects, or 32 percent; small (revenues less than $1 million) by three projects, or 19 percent. Some of the upswing may be attributable to consolidation, particularly involving large companies such as ADT and Stanley. Click here for more Residential Statistics

	Commercial/Industrial Statistics — Projects, Monitoring & Attrition All sized companies averaged more commercial installations per month compared to the prior period. Providers with $10 million or more in annual revenues increased their average monthly workload by 29 projects, or 18 percent. Midsize firms took in six more jobs, or 25 percent, and small operators registered three additional for a 20-percent increase. Some of these hikes may be influenced by company consolidation, particularly national firms such as ADT and Stanley. Click here for more Commercial/Industrial Statistics

How-To's
How To Get More From Your Business Intelligence presented by How To Manage Visitors Professionally and Securely with Visitor Registration Software presented by How To Easily Deploy a S urveillance System presented by How To Maintain Continuous Availability of Critical Video presented by How To Prepare Vital Systems for Power Outages presented by MINUTEMAN How To Find the Right Monitoring Partner presented by Monitronics How To Easily Secure an Existing Home or Business Without Wiring presented by

Corporate Profiles
Aaxeon Technologies Affiliated Central, Inc. Bosch Security Systems, Inc. CNB Technology, Inc. DSX Access Systems, Inc. Fike HES, Inc. HIKVISION JLM Wholesale Inc. Lenel Systems International Moxa, Inc. NMC National Monitoring Center NVT Network Video Technologies Optex, Inc. Rapid Response Monitoring SECO-LARM U.S.A., Inc. SES Security Equipment Supply, Inc. Speco Technologies Tri-Ed/Northern Video Distribution Verint Video Intelligence Solutions Visonic VITEK Industrial Video Products, Inc.