Partnering With a Badging Provider
Utilizing a card service bureau can simplify the deployment of ID credentials for end-user clients. Benefits include eliminating investments in card production equipment.
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Build Strong Client Relationships
As a complement to other services or products offered by dealers and integrators, card printing service bureaus represent an excellent source for generating incremental income on the part of the integrator. Using a service bureau creates an opportunity for installing resellers and integrators to extend their existing service portfolio, regardless of whether or not the customer already owns in-house card printing equipment.
Typically customers require additional badges tied to previous projects for reasons such as lost or stolen credentials or simply to fulfill the needs of adding new employees, thereby opening the door to building stronger relationships with customers. The expertise provided by a service bureau assists integrators with further building relationships with customers as their needs grow, with customers more likely to return to the same integrator for their future projects.
At the end of the day, outsourcing these types of services to a card printing service bureau is a viable alternative to building the needed capability from the ground up, while reducing the integrator’s operating costs, increasing their competitive advantage and alleviating the overhead these types of projects can bring.
Bruce Bianco is Director of Identity on Demand (IoD) for Irvine, Calif.-based HID Global. He can be contacted at (203) 407-6612 or [email protected].
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