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9 Additional ‘Bright Ideas’

August's annual Bright Ideas Issue of SSI features the annual Operations & Opportunities Report (OOR). While the printed results include nearly all the findings, Editor-in-Chief Scott Goldfine dug up a handful of additional responses as either bonus insight or to whet your appetite to investigate further if you have not already perused the 2012 OOR itself.



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August’s annual Bright Ideas Issue of SSI features the annual Operations & Opportunities Report (OOR). This unique, original data identifies security integration and dealer companies’ top money-making and cost-saving ideas, leading growth opportunities, and surveys operational metrics.

Nearly 250 executives, supervisors and managers from across the nation, representative of all sizes of companies, were asked a host of questions targeting not only the best ways to boost profits and reduce expenses, but also the implications of implementation. Further, respondents were asked to identify the most promising new technologies and service offerings, as well as the most viable vertical markets. Several financial and operational questions were also included.

While the printed results include nearly all the findings, I managed to dig up a handful of additional responses I thought I would share here as either bonus insight or to whet your appetite to investigate further if you have not already perused the 2012 OOR itself. I truly hope all this data helps your company maximize its success. What follows are four questions from the study with one or more responses not featured in the detailed print results. By my count, it adds up to nine more “Bright Ideas.”

If you had to identify a single way to reduce costs in your business, what would it be?

“Work with all employees to identify waste and inefficiencies, using the C3; Command Control and Communicate.”

If you had to identify a single way to increase profits in your business, what would it be?

“Estimate jobs better to have the right parts in service vehicles.”

“Lease equipment instead of selling and target recurring revenue instead of one-time transactions.”

If you had to identify one service to tap into to generate more RECURRING REVENUES, what would it be?

“Mobile patrols and alarm response services.”

“Remote video monitoring and security response.”

Why would you say your company is financially better off today than it was 3 years ago?

“We have implemented standardized estimating and job costing systems that allow us to more closely manage performance on a per-job basis.”

“Never say die attitude, strive forward and overcome.”

“Better financial planning with cash flow management focus.”

“More of a focus on securing loyal customers as opposed to the customers that will only hire once.”

Scott Goldfine


Article Topics
General Industry · Installation and Service · Management · Physical-IT Security Convergence · Blogs · Business · Management · operations · Statistics · Surveys · Under Surveillance · All Topics

About the Author
Scott Goldfine
Scott joined SECURITY SALES & INTEGRATION in October 1998 and has distinguished himself by producing award-winning, exemplary work. His editorial achievements have included blockbuster articles featuring major industry executives, such as Tyco Electronic Products Group Managing Director Gerry Head; Protection One President/CEO Richard Ginsburg; former Brink’s Home Security President/CEO Peter Michel; GE Interlogix President/CEO Ken Boyda; Bosch Security Systems President/CEO Peter Ribinski; and former SecurityLink President/CEO Jim Covert. Scott, who is an NTS Certified alarm technician, has become a respected and in-demand speaker at security industry events, including presentations at the Central Station Alarm Association (CSAA) Annual Meeting; California Alarm Association (CAA) Summer and Winter Conferences; PSA Security Network Conference; International Security Conference and Exhibition (ISC); and Security Industry Association (SIA) Forum. Scott often acts as an ambassador to mainstream media and is a participant in several industry associations. His previous experience as a cable-TV technician/installer and running his own audio company -- along with a lifelong fascination with electronics and computers -- prepared Scott well for his current position. Since graduating in 1986 with honors from California State University, Northridge with a degree in Radio-Television- Film, his professional endeavors have encompassed magazines, radio, TV, film, records, teletext, books, the Internet and more. In 2005, Scott captured the prestigious Western Publisher Maggie Award for Best Interview/Profile Trade for "9/11 Hero Tells Tale of Loses, Lessons," his October 2004 interview with former FDNY Commander Richard Picciotto, the last man to escape the Ground Zero destruction alive.
Contact Scott Goldfine: sgoldfine@ehpub.com
View More by Scott Goldfine
Business, Management, operations, Statistics, Surveys, Under Surveillance


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