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Reaching the Pinnacle of Brand Messaging

Winners of the 16th annual SAMMY Awards reaffirm how creative and cost-effective sales and marketing techniques power business success. Learn who won in each category and pick up great ideas for your own company.

[IMAGE]12156[/IMAGE]Vivint (formerly APX Alarm)
Best Community Outreach Program
Sponsored by Honeywell

Social Media Platform Works Wonders for Charities, Company and Employees

The hope is that companies and individuals engage in philanthropic efforts for their own sake in the pursuit of creating a better world in which to live. And that certainly is a great place to start and reward enough; however, the fact is such endeavors for a business typically results in happier, more fulfilled employees and a groundswell of communal goodwill for the commercial enterprise as well.

Clichés aside, this really is a case where you get back what you give - and capturing the SAMMY Award for Best Community Outreach Program as Provo, Utah-based Vivint (named changed from APX Alarm in February, 2011) did is icing on an already sweet cake.

The firm, whose more than 5,000 associates serve in excess of half-a-million customers throughout North America, captured SAMMY judges’ admiration for both the method and results of its APX Gives Back Project. The company created an online Facebook competition in which employees raised $250,000 in donations that was awarded to six winning charities. During a five-month period, users of the social media site cast their votes on more than 260 charities.

Kristi Knight, vice president of corporate communications for Vivint, says the program was created in 2008 to alleviate hardship and restore hope for families in need, participating in activities from cleanup after Hurricane Ike to providing meals at the Ronald McDonald House to adopting a local elementary school.

“This culture of serving is evident in the high percentage of employees who participate in each project,” she says. “At Vivint, we have witnessed our employees talking about how giving creates a stronger connection to their company, their coworkers and their communities. Our culture of giving is consistent with the character of our employees. Individually, each of us feels better about ourselves when we see our efforts contributing to worthy causes.”

After announcing the winners last September, the company’s senior management personally delivered the donation checks, including $100,000 to the Utah Prader-Willi Syndrome (PWS) Association. In addition, employees donated more than 10,000 hours of volunteer service to assorted charities within their various regions.

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Article Topics
Business Management · Amherst Alarm · ASG Security · Cover Story · Growing Your Business · Intelligent Access Systems · Protection 1 · All Topics
Amherst Alarm, ASG Security, Cover Story, Growing Your Business, Intelligent Access Systems, Protection 1, Sales & Marketing