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Your Best Bets for ISC West

With 900 exhibitors, a newly revamped education program and scores of special events such as the 2011 SAMMY Awards, ISC West continues to reign as the most important trade show for installing security contractors. Check out SSI’s conference preview to plan your schedule.




Amid all of the bright lights, slot machines and roulette tables, there is something even more exciting going on in Las Vegas on April 5-8. Hosted by Reed Exhibitions at the Sands Expo & Convention Center, the International Security Conference (ISC) West is set to take the stage.

With more than 23,000 security dealers, integrators, manufacturers, law enforcement community, military and other industry professionals expected to attend, ISC West, which is sponsored solely by the Security Industry Association (SIA), is the largest exhibition hall in North America dedicated to security.

And what would ISC West be without its special events, such as SSI‘s SAMMY Awards (click here for listing of finalists), the SIA Ride for Education and the  Alarm Industry Research and Educational Foundation (AIREF) annual golf tournament that show-goers have come to enjoy? SIA will also host its annual New Product Showcase (NPS) on the show floor, honoring the most innovative products of the year. This year, 78 new products and technologies will compete for top honors in numerous categories.

As anyone who has ever been to the show can attest, being at the event can be a tad overwhelming. With more than 900 exhibitors, many educational sessions and networking opportunities available, it’s often difficult to determine what segments of the show will provide the most benefits. But this year, event planners have offered a few solutions to that problem.

Education Tracks Retooled

Coordinators will launch ISC Mobile to help visitors organize their show schedules. The tool will allow attendees to build their personal ISC West agendas, view conference sessions, search for exhibitors and receive show alerts from their Web-enabled cell phones. The application will also offer a floor plan with point-to-point routing to help show-goers maneuver around the exhibit hall.

Also, each day of the ISC Premier Education Series, held April 5-7, has been divided into tracks to help attendees choose sessions that will provide them with the best value.

On the first day of the ISC Premier Education Series, PSA Security Network will present “PSA-TEC @ ISC West.” Officially endorsed by SSI, the track will feature three sessions focusing on remote video surveillance, working with security consultants and general sales training.

ISC’s Security Executive Forum will also take place that day and is designed to provide targeted education for high level end users. During this segment, RSI Video Technologies President Keith Jentoft will host “Priority Response: More Arrests, Efficiency, Safety.”

“In this seminar, we’re focusing on identifying that there is a value when police respond better to alarms and how to make that a reality for dealers,” Jentoft says. “It’s a way for dealers to make service more valuable by building relationships with local law enforcement.”

Jentoft believes video alarms are important to the industry because police give higher priority to alarms in progress confirmed through video. He realizes that a policy needs to be formalized in order to implement the technology in public safety answering points (PSAPs), or 911 dispatch centers.

The session will provide case studies of three alarm technologies that are already in use. Attendees will learn the new code used in dispatch centers for video alarms, as well as the E-mail address central stations should use to send video clips to PSAPs.

Other classes available in this track include, “Master Security Program: Security Technology Does Not Equal Security”; “Dataveillance: Increasing Enterprise Video Productivity through Datamining and Video Correlation”; “Effective, Affordable and Innovative Security Training”; and “Spill-Over Threat: Workplace Violence.”

Business & Technology Covered

The following day, two education tracks will be available for dealers and installers - Business and Technology. The business courses will focus on sales, marketing and ways to increase revenue.

One of the highlighted sessions in the Business track will be presented by SSI columnist and blogger Bob Grossman, president of R. Grossman and Associates Inc., a consulting group specializing in electronic security products and projects. On April 6, 10:15-11:15 a.m., he will host “Developing, Influencing and Responding to Request for Proposals (RFPs),”  where he will discuss how to effectively issue and respond to an RFP.

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Article Topics
Business Management · Event Previews · Features · Industry Events · ISC West · PDQ Award · SAMMY Awards · All Topics
Event Previews, Features, Industry Events, ISC West, PDQ Award, SAMMY Awards, Trade Shows


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