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Atronic Has Tonic for False Alarm Ills

How serious is Atronic Alarms about eliminating false alarms and police dispatches? Serious enough to augment its customer service operations with a Quality Assurance Department (QAD) whose primary mission is reducing the possibility any Atronic-installed system generates a false alarm.



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Keeping in Contact With Clients

Atronic Alarms has found the care, communication and follow-up it devotes to its customers greatly reduces difficulty and confusion and makes for a very friendly security environment. Beyond the upfront sales literature Atronic hands out to all clients, its outreach includes a quarterly newsletter (Wired) mailed along with all monitoring invoices.

The newsletter includes false alarm reduction tips each issue, as well as updates on ordinance changes. It also continually reminds clients to update their call lists and to notify Atronic if vacationing, if there have been any lifestyle changes or if thinking about remodeling. The newsletter reminds clients to have their system checked and tested once a year, clean out their smoke detectors, and provides them with new product information.

Along with the newsletter, monthly inserts may be included with monitoring invoices reminding clients of certain ordinance alterations or to update their call lists. The company’s Web site also provides customers with false alarm tips and a host of information and services.

Earning the Trust of Police

Fostering and building a strong collaborative relationship with responding law enforcement is one of the tenets of the PDQ program. It is also core to the operations of Atronic Alarms and a key ingredient to the company’s great success in managing false alarms - even if it may not be something to which some agencies are accustomed.

“The biggest challenge is having all alarm companies categorized with the same stigma. The challenge is to show law enforcement agencies we are not all the same,” says Atha. “Companies like us take great pride in the products and services we offer and do not wish to make law enforcement jobs any harder than they already are.”

Atronic’s Mathews and Central Station Liaison Chrissy Wyble - who works directly with Alarm Central to set up each account and verifies phone numbers with each client - are continually in contact with alarm coordinators in all ordinances to resolve any issues that may arise.

In fact, Atronic has even had its employees teach police-sponsored false alarm training classes and offers clients a monitoring discount for attending. The company urges new clients to attend the course as a preventative measure. Attendance is mandatory for those who exceed a certain number of false alarms. Such efforts have really impressed local authorities.

“While Atronic has implemented the accepted national standards, I find that their biggest asset is their personnel,” says Jim Cogswell, special services officer with the Leawood (Kan.) Police Department. “From the office staff to the installers and technicians, they exhibit an understanding of how to provide quality security systems and to work with local public safety agencies in identifying problem users and fixing the problem.”

Besides working closely with law enforcement, Atronic’s Harrison is a board member of the local chapter of Crime Stoppers. His active involvement in the organization keeps Atronic at the forefront of Kansas City crime statistics and in continual communication with police departments citywide.

PDQ Promotes Atronic, Industry

Having earned the admiration and respect of clients, police and rival alarm companies, Atronic Alarms ended years of coming up just short in the competition before finally capturing the glory of the PDQ Award. It is an honor those in the company do not take lightly.

“It says to our employees, ‘Yes, it really does matter, and what you do is important,’” says Mathews. “This type of award program is crucial to recognizing and motivating the alarm industry in the part we need to play to resolve the false alarm issues. It also reinforces the concept of partnering with law enforcement in our communities to provide a safe environment for our clients, their citizens, so we can all succeed at our jobs.”

Atronic Alarms has indisputably set the bar extraordinarily high as a proactive, responsive, conscientious company driven to achieve exceptional results - for all the right reasons. Hopefully this deserved recognition will prove inspirational to other security providers as the industry continues its quest as a valued law enforcement partner in the best interests of public safety.

“PDQ winners are viewed as heroes to the law enforcement community because they truly go above and beyond in their efforts to be good corporate partners,” says Beaubien. “If even one other company institutes a false alarm reduction program because of what they see PDQ winners doing, then it has been a great success and reflects well on the alarm industry as a whole.”

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Article Topics
Fire/Life Safety · Fire/Life Safety 2 · Atronic Alarms · Central Stations · Features · Industry Awards · PDQ Award · Reducing False Alarms · All Topics

About the Author
Scott Goldfine
Scott joined SECURITY SALES & INTEGRATION in October 1998 and has distinguished himself by producing award-winning, exemplary work. His editorial achievements have included blockbuster articles featuring major industry executives, such as Tyco Electronic Products Group Managing Director Gerry Head; Protection One President/CEO Richard Ginsburg; former Brink’s Home Security President/CEO Peter Michel; GE Interlogix President/CEO Ken Boyda; Bosch Security Systems President/CEO Peter Ribinski; and former SecurityLink President/CEO Jim Covert. Scott, who is an NTS Certified alarm technician, has become a respected and in-demand speaker at security industry events, including presentations at the Central Station Alarm Association (CSAA) Annual Meeting; California Alarm Association (CAA) Summer and Winter Conferences; PSA Security Network Conference; International Security Conference and Exhibition (ISC); and Security Industry Association (SIA) Forum. Scott often acts as an ambassador to mainstream media and is a participant in several industry associations. His previous experience as a cable-TV technician/installer and running his own audio company -- along with a lifelong fascination with electronics and computers -- prepared Scott well for his current position. Since graduating in 1986 with honors from California State University, Northridge with a degree in Radio-Television- Film, his professional endeavors have encompassed magazines, radio, TV, film, records, teletext, books, the Internet and more. In 2005, Scott captured the prestigious Western Publisher Maggie Award for Best Interview/Profile Trade for "9/11 Hero Tells Tale of Loses, Lessons," his October 2004 interview with former FDNY Commander Richard Picciotto, the last man to escape the Ground Zero destruction alive.
Contact Scott Goldfine: sgoldfine@ehpub.com
View More by Scott Goldfine
Atronic Alarms, Central Stations, Features, Industry Awards, PDQ Award, Reducing False Alarms, SIA


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