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Axis Communications’ Fredrik Nilsson Addresses 2012 IP Trends

Where is IP video headed this year? Axis Communications General Manager Fredrik Nilsson shares his thoughts for the 2012 Industry Forecast.

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Politics and Legislation

Nilsson: Standards usage and development will be both a change and opportunity in 2012. The Video Quality in Public Safety (VQIPS) group, for one, is a DHS-funded, forward-thinking association that combines professional experience with standards development. They are creating tools to help all American municipalities determine proper video quality for their surveillance decisions. Keep an eye on this movement. Furthermore, as the government moves toward an all-IP, soon-to-be cloud-based infrastructure, there are standards developments in place via the Federal Identity, Credential and Access Management (FICAM) roadmap that will affect video surveillance. Proper credentialing and authentication techniques in IP video surveillance will become more of a prevalent issue, especially in the government market.

Risks and Threats

Nilsson: There are two quote-unquote surprising trends, and both are directly related to the market shift to IP. Trend one: the overall landscape is changing. Established players are giving way to new players, both in the vendor and integrator worlds. This rise of new market players has a lot to do with the pace of technology innovation, driven by the effects of Moore’s Law. The speed of product development is trend two. It seems like at every tradeshow there’s a newer and better product. Unless you’re able to attend all these shows, it can be staggering to learn about new product capabilities even if you stop paying attention for only a few months. Stay vigilant with technology updates so you’re not caught off-guard.

Ongoing Challenges

Nilsson: Ten years ago, post 9/11, the video analytics industry found itself under a bright, hot spotlight. Expectations were sky-high, but execution fell flat. Video analytics are getting much better and have proven more scalable, but there’s still the risk of unrealistic expectations. Again, it’s our job as industry professionals to make sure this doesn’t happen by understanding the technology, what it can and can’t do, and when to deploy it. We’ve talked about the importance of proper certification and education. That’s a given. But how do you know if you’re enrolled in the right courses? A little research into the types of educational programs that you and your colleagues are taking will go a long way. There are many great professionals throughout security. Start a conversation and find out what they think are the most respected programs.

Projecting 2012

Nilsson: Even though we’ve been living through a tight economy these last few years, innovative security companies have experienced strong growth. The ones that are adapting to and accepting change — like the shift to IP, hosted video and new technology innovations — will have another great year.

Final Thoughts

Nilsson: In a tough economy it becomes even more important to evaluate the partners you work with. Do you want to invest in a long-standing partner, or one who runs the risk of not being around in a year or two? Is there a chance the particular division you work with could close down? Long-term partnerships are a major strength of the security industry. Don’t lose that perspective, especially when times are tough.


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Article Topics
Video Surveillance · Axis Communications · Exclusive Web Features · Fredrik Nilsson · Industry Forecasts · All Topics

About the Author
Scott Goldfine
Scott Goldfine is Editor-in-Chief and Associate Publisher of Security Sales & Integration, directing all editorial aspects of the magazine brand in print, electronically, online and in person. The voluminous, innovative and award-winning body of work he has distinguished himself with since joining the publication in 1998 includes groundbreaking research, landmark features, leadership roundtables, high profile case studies, and many industry exclusives. Well versed in the technical and business aspects of electronic security (video surveillance, access control, systems integration, intrusion detection, fire/life safety), Goldfine is a nationally known figure in demand as an industry presenter and subject matter expert to mainstream media. He is responsible for developing many unique products and programs, including the SSI Industry Hall of Fame, Control Panel (industry’s first E-mail newsletter), Police Dispatch Quality (PDQ), Marketing Marvel, Installers of the Year, Integrated Installation of the Year, Security Industry Census, Systems Integration Study, Installation Business Report, Operations & Opportunities Report, Commercial End-User Study and Security’s Fantastic Fleets. Recognized for his relationship building, integrity and lead-by-example ethic, Goldfine is a solutions-oriented team player who advises and collaborates with industry dealer/integrator, consultant, distributor, central station and manufacturer icons, luminaries and executive business leaders on a daily basis. He is also actively involved in several security events and organizations, including the Electronic Security Association (ESA), Security Industry Association (SIA), Security Industry Alarm Coalition (SIAC), False Alarm Reduction Association (FARA), PSA-Tec, SAMMY Awards, International Security Conference and Exhibition (ISC), Electronic Security Technology Summit (ESTS), Mission 500, Electronic Security Expo (ESX), ASIS Int’l, Honeywell CONNECT and other supplier conventions. Goldfine also serves on several boards, including the CSAA Marketing and Communications Committee and PSA Cybersecurity Advisory Council. A certified alarm technician, former cable-TV tech, audio company entrepreneur, and lifelong electronics and computers enthusiast, Goldfine graduated with honors from Cal State, Northridge with a management degree in Radio-Television-Film. His professional media endeavors have encompassed magazines, Internet, radio, TV, film, records, teletext and books. Goldfine resides in the Charlotte, N.C., area with his wife, son and three cats.
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