HEBRON, Ky. — BlueStar, a distributor of security technology solutions, has launched VARCOM, a program to help its value-added resellers (VARs) enhance marketing services and lead generation.
To help dealers to improve marketing, VARCOM personnel will do an in-depth analysis of a company’s chosen market and customers. Once the analysis is completed, the VARCOM team will tailor a tiered marketing strategy to best utilize VARs’ marketing budgets, according to the firm.
The marketing program will feature the latest in Web development, inbound marketing, social media and interactive marketing toolsets.
“For over a decade, BlueStar’s FUSION program has been the go-to source for our VARs and independent software vendors looking for marketing services and demand generation,” says Jason Firment, VARCOM director at BlueStar. “We realize that as the marketing landscape changes and the means to drive new revenue changes, we must change as well. BlueStar’s commitment to our partners and our mission remain the same.”
As a part of the new VARCOM program, BlueStar has partnered with channel experts in Web site and app development, inbound marketing, e-commerce, and telemarketing.
For more information on the new VARCOM program, visit www.bluestarinc.com/us-en/varcom.