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Brazen Video Promotes Demise of ‘Blind’ PIRs

RSI Video Technologies, a French company with U.S. operations based out of White Bear Lake, Minn., has introduced some innovative, award-winning security products through its Videofied brand.

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RSI Video Technologies, a French company with U.S. operations based out of White Bear Lake, Minn., has introduced some innovative, award-winning security products through its Videofied brand. The firm’s offerings have been covered many times in SECURITY SALES & INTEGRATION, including earning spots in SSI’s Show Stealers of 2007 and Top 30 Technology Innovations of 2008.

Videofied’s president, Keith Jentoft, is a slightly eccentric but tenacious marketer who has deployed unconventional and creative ways to promote his company’s wares. For example, one of those methods has been dressing up in a motion detector costume at industry events. Yet Jentoft is a savvy businessman responsible for launching the company’s U.S. operations back in 2004 and, among other things, has since pioneered the development of wireless outdoor video security to combat copper theft. He has also helped Videofied make inroads as a supplier to the construction, utilities, communications and government markets, and launched a new residential video security system to mainstream security installers. It was recently announced that Videofied’s video verification security monitoring system has been integrated into the Mace CSSS central station automation system.

I have met and spoken with Jentoft on several occasions and have always appreciated his marketing moxie. In particular, he really captured my attention with a pocket-sized product brochure he introduced a few years ago with front and rear covers replicating the front and back of the motion detector and the entire thing cut out in the shape of the device. It was very cool. Similar to the ingenuity evident in that campaign is a new music video Jentoft has produced and posted on YouTube. The clip features the music of a band Jentoft hired to perform a cheeky tune with lyrics he penned himself espousing the virtues of the company’s revolutionary MotionViewer, which combines a PIR motion sensor with a video camera. I couldn’t help but smile while watching this thing, titled “Video Killed the Blind PIR”, and once again admire Videofied’s marketing marvel at work. If the song seems familiar that’s because it is a parody of “Video Killed the Radio Star”,which was an early 1980s hit by the band the Buggles and served as MTV’s very first video clip. Take a look below and let me know what you think.

And remember, if you have some marketing savvy you would like to expose and even be rewarded for, be sure to enter SSI’s 15th annual SAMMY Awards!

As always, thanks for reading ...
Scott Goldfine

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Article Topics
Blogs · Central Stations · Mace CSSS · RSI Video Technologies · Under Surveillance · Videofied · All Topics

About the Author
Scott Goldfine
Scott joined SECURITY SALES & INTEGRATION in October 1998 and has distinguished himself by producing award-winning, exemplary work. His editorial achievements have included blockbuster articles featuring major industry executives, such as Tyco Electronic Products Group Managing Director Gerry Head; Protection One President/CEO Richard Ginsburg; former Brink’s Home Security President/CEO Peter Michel; GE Interlogix President/CEO Ken Boyda; Bosch Security Systems President/CEO Peter Ribinski; and former SecurityLink President/CEO Jim Covert. Scott, who is an NTS Certified alarm technician, has become a respected and in-demand speaker at security industry events, including presentations at the Central Station Alarm Association (CSAA) Annual Meeting; California Alarm Association (CAA) Summer and Winter Conferences; PSA Security Network Conference; International Security Conference and Exhibition (ISC); and Security Industry Association (SIA) Forum. Scott often acts as an ambassador to mainstream media and is a participant in several industry associations. His previous experience as a cable-TV technician/installer and running his own audio company -- along with a lifelong fascination with electronics and computers -- prepared Scott well for his current position. Since graduating in 1986 with honors from California State University, Northridge with a degree in Radio-Television- Film, his professional endeavors have encompassed magazines, radio, TV, film, records, teletext, books, the Internet and more. In 2005, Scott captured the prestigious Western Publisher Maggie Award for Best Interview/Profile Trade for "9/11 Hero Tells Tale of Loses, Lessons," his October 2004 interview with former FDNY Commander Richard Picciotto, the last man to escape the Ground Zero destruction alive.
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Central Stations, Mace CSSS, RSI Video Technologies, Under Surveillance, Videofied


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