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More by Mark Matlock


Mark Matlock · March 28, 2016 · There might not be two words that are more controversial in the alarm industry. The perception is one that could put a dark cloud over any company for being unethical or even evil. What is the phrase? Door knocking.
Mark Matlock · December 08, 2015 · There are a lot of tools available for alarm dealers through their central station's automation system that can assist dealers in running a more efficient and profitable operation.
Mark Matlock · December 02, 2015 · Referrals are golden for business owners. For security companies and their installers, ensuring customers have a positive experience with the company and providing referral incentives can open up another avenue of clientele.
Mark Matlock · October 13, 2015 · Pomoting a team culture vs. a tyrannical culture is key to running any successful business. If employees are raving fans of the business, customers will be more likely to rave about the business as well.
Mark Matlock · June 19, 2015 · Learn why your security systems integration firm can’t afford NOT to invest in customer relationship management (CRM).
Mark Matlock · December 10, 2014 · Regardless of how much a company may trust its employees, all alarm companies should take proper steps to protect their data and their proprietary way of doing business.
Mark Matlock · December 04, 2014 · Here are some ways security alarm companies can keep their existing accounts, which ultimately helps grow value, equity and profits.
Mark Matlock · November 13, 2014 · Most alarm dealers hire and fire employees on a routine basis. Terminated employees leave their company with some knowledge of confidential data and business practices of their former employer.
Mark Matlock · September 29, 2014 · Traditional security alarm dealers need to reinvent themselves and adapt to the changes in the market before suffering losses to equity.
Mark Matlock · December 01, 2013 · The thought of raising monitoring fees make you cringe? Here's why it shouldn't.
Mark Matlock · September 03, 2013 · Are you up to speed about the potential regulatory to-do surrounding remote thermostats?
Mark Matlock · June 03, 2013 · Simple steps for transitioning alarm accounts, pain free.
Mark Matlock · March 06, 2013 · Video monitoring services are ready for take-off in a big way.
Mark Matlock · September 03, 2012 · Do you own the phone number programmed into the alarm dialers? You should.
Mark Matlock · June 14, 2012 · In the latest "Monitoring Matters" column, Mark Matlock explains why dealers need to get onboard with upselling as their sales strategy.

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