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CAA Winter Conference: Dec. 6-8, San Francisco

Making security central to daily life, intelligent video data management and demographic-based marketing strategies were among the provocative topics tackled during the 2007 CAA (California Alarm Association) Winter Convention & Western Security Conference held ...

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Making security central to daily life, intelligent video data management and demographic-based marketing strategies were among the provocative topics tackled during the 2007 CAA (California Alarm Association) Winter Convention & Western Security Conference held Dec. 6-8 at San Francisco’s Crowne Plaza Union Square.

The aforementioned points were covered during the “CAA Executive Symposium: An Industry Outlook,” which was moderated by CAA Southern Vice President George De Marco.

Stephen Trundle, president/CEO of told attendees it is time to market security as “awareness” and exploit its enhanced capabilities to make it as “addictive” to people as their cell phones. Stephen Russell, CEO of 3VR, used the London subway bombings as an example of how the volume of video surveillance data if overwhelming users. The answer, according to Russell, is creating searchable indexes for digital video. Thus, he is pitching his company’s solution as the “Google of video surveillance.” Cathy Rempel, president of The Summit Group, provided marketing food for thought with an analysis of how generational and gender differences influence buying habits.

The event also offered other presentations, social activities and some 70 exhibiting vendors. But as usual, the top draw for the more than 300 attendees was the George A. Weinstock Award presentation and tribute dinner. This year, the lifetime achievement honor was bestowed upon industry Alan Pepper of Mitchell, Silberberg & Knupp (MSK) — said to be “the only attorney who can also foil a window.”

Pepper, the industry’s best-known attorney next to his MSK colleague and mentor, Les Gold, was honored for his leadership and service. Through his work with associations on the local and state level, he is credited with helping build CAA’s foundation, and was a primary author of the California Alarm Company Act. And his impact clearly extends beyond the state, as industry leaders from across the country saluted Pepper during the ceremony.

CAA announced that next year’s conference will likely take place in a new venue as the event has outgrown the facility.  For more information, visit

Article Topics
Intrusion · California Alarm Association · Security Circuit · Trade Shows · All Topics

About the Author
Scott Goldfine
Scott Goldfine is Editor-in-Chief and Associate Publisher of Security Sales & Integration, directing all editorial aspects of the magazine brand in print, electronically, online and in person. The voluminous, innovative and award-winning body of work he has distinguished himself with since joining the publication in 1998 includes groundbreaking research, landmark features, leadership roundtables, high profile case studies, and many industry exclusives. Well versed in the technical and business aspects of electronic security (video surveillance, access control, systems integration, intrusion detection, fire/life safety), Goldfine is a nationally known figure in demand as an industry presenter and subject matter expert to mainstream media. He is responsible for developing many unique products and programs, including the SSI Industry Hall of Fame, Control Panel (industry’s first E-mail newsletter), Police Dispatch Quality (PDQ), Marketing Marvel, Installers of the Year, Integrated Installation of the Year, Security Industry Census, Systems Integration Study, Installation Business Report, Operations & Opportunities Report, Commercial End-User Study and Security’s Fantastic Fleets. Recognized for his relationship building, integrity and lead-by-example ethic, Goldfine is a solutions-oriented team player who advises and collaborates with industry dealer/integrator, consultant, distributor, central station and manufacturer icons, luminaries and executive business leaders on a daily basis. He is also actively involved in several security events and organizations, including the Electronic Security Association (ESA), Security Industry Association (SIA), Security Industry Alarm Coalition (SIAC), False Alarm Reduction Association (FARA), PSA-Tec, SAMMY Awards, International Security Conference and Exhibition (ISC), Electronic Security Technology Summit (ESTS), Mission 500, Electronic Security Expo (ESX), ASIS Int’l, Honeywell CONNECT and other supplier conventions. Goldfine also serves on several boards, including the CSAA Marketing and Communications Committee and PSA Cybersecurity Advisory Council. A certified alarm technician, former cable-TV tech, audio company entrepreneur, and lifelong electronics and computers enthusiast, Goldfine graduated with honors from Cal State, Northridge with a management degree in Radio-Television-Film. His professional media endeavors have encompassed magazines, Internet, radio, TV, film, records, teletext and books. Goldfine resides in the Charlotte, N.C., area with his wife, son and three cats.
Contact Scott Goldfine: [email protected]
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California Alarm Association, Security Circuit, Trade Shows

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