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‘Cake Boss’ Served Sweet Security Solution

TV’s “Cake Boss,” Buddy Valastro, wasn’t about to settle for half-baked security when it came to safeguarding his new 60,000-square-foot, multipurpose warehouse in New Jersey. As is his way, the celebrity mixed the perfect ingredients of integrator, supplier and products to cook up a delectable IP video and intrusion solution.

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<p>“This is one of those projects that you become married to because of the fine-tuning after the fact along with regular service maintenance and expansions,” says Security Cam Depot‘s Luis Fernandez.</p>Compliments to the Chefs

The capabilities the system provided to Valastro once it was up and running has enhanced and enriched his operations beyond his imagination. The demonstrative entertainer is quite enthusiastic about the power an IP-based platform brings.

“We love that the application that controls the units is network-based so we can have a user/client relationship created to control access for each user. And they can be grouped by department so we can determine the level of control needed by each group,” he says. “The mobile app was huge because our directors are constantly traveling and needed to monitor the feeds from where they were. The other big benefit is picture capture and video export. Being able to crop extended lengths of video and create a separate video file, compress it and send it out over E-mail has been extremely helpful.”

Thankfully, as of this writing, there have been no major criminal or other dangerous or undesirable events at the warehouse. However, Fernandez recalls an incident that nevertheless demonstrates the solution’s value.

“We were in Buddy’s office going over some details about the functionality of the system when he turned to Leo [Minervini] and said, ‘Who are those guys taking pictures of the cakes with their cell phones?’ It turned out to be only a couple of fans who just strolled through the back door and walked in like it was nothing. They quickly handled the situation and asked them to leave. The system had only been up a day or so.”

Valastro is also keen on the system’s ease of use. Besides he himself being able to easily operate it, often watching camera views from his office, the team Valastro has monitoring the system was also able to hit the ground running.

Valastro sums up his experience with this project thusly: “The great part was the personal factor involved. The integrator was here throughout the process. My top priorities are being met, so I’m happy. I feel my business is secure even when I’m not there. I think that’s attractive to any business owner. I’ve got everything I need. I’m the eye in the sky!”

Editor-in-Chief Scott Goldfine has spent more than 13 years with SECURITY SALES & INTEGRATION. He can be reached at (704) 663-7125.

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Article Topics
Video Surveillance · Systems Integration · Cake Boss · Cover Story · Installation Case Study · Interlogix · All Topics

About the Author
Scott Goldfine
Scott Goldfine is Editor-in-Chief and Associate Publisher of Security Sales & Integration, directing all editorial aspects of the magazine brand in print, electronically, online and in person. The voluminous, innovative and award-winning body of work he has distinguished himself with since joining the publication in 1998 includes groundbreaking research, landmark features, leadership roundtables, high profile case studies, and many industry exclusives. Well versed in the technical and business aspects of electronic security (video surveillance, access control, systems integration, intrusion detection, fire/life safety), Goldfine is a nationally known figure in demand as an industry presenter and subject matter expert to mainstream media. He is responsible for developing many unique products and programs, including the SSI Industry Hall of Fame, Control Panel (industry’s first E-mail newsletter), Police Dispatch Quality (PDQ), Marketing Marvel, Installers of the Year, Integrated Installation of the Year, Security Industry Census, Systems Integration Study, Installation Business Report, Operations & Opportunities Report, Commercial End-User Study and Security’s Fantastic Fleets. Recognized for his relationship building, integrity and lead-by-example ethic, Goldfine is a solutions-oriented team player who advises and collaborates with industry dealer/integrator, consultant, distributor, central station and manufacturer icons, luminaries and executive business leaders on a daily basis. He is also actively involved in several security events and organizations, including the Electronic Security Association (ESA), Security Industry Association (SIA), Security Industry Alarm Coalition (SIAC), False Alarm Reduction Association (FARA), PSA-Tec, SAMMY Awards, International Security Conference and Exhibition (ISC), Electronic Security Technology Summit (ESTS), Mission 500, Electronic Security Expo (ESX), ASIS Int’l, Honeywell CONNECT and other supplier conventions. Goldfine also serves on several boards, including the CSAA Marketing and Communications Committee and PSA Cybersecurity Advisory Council. A certified alarm technician, former cable-TV tech, audio company entrepreneur, and lifelong electronics and computers enthusiast, Goldfine graduated with honors from Cal State, Northridge with a management degree in Radio-Television-Film. His professional media endeavors have encompassed magazines, Internet, radio, TV, film, records, teletext and books. Goldfine resides in the Charlotte, N.C., area with his wife, son and three cats.
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Cake Boss, Cover Story, Installation Case Study, Interlogix

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