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Census Comparison Shows What’s Changed Past 2 Years

The March issue of SECURITY SALES & INTEGRATION features the results of our third, biannual Security Industry Demographic Census. The 2010 study includes nearly 300 managers from all levels of installing security dealer and systems integration organizations, many of whom came via the gracious and appreciated assistance of the Electronic Security Association (ESA), Central Station Alarm Association (CSAA) and (ISC organizer) Reed Exhibitions.



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The March issue of SECURITY SALES & INTEGRATION features the results of our third, biannual Security Industry Demographic Census. The 2010 study includes nearly 300 managers from all levels of installing security dealer and systems integration organizations, many of whom came via the gracious and appreciated assistance of the Electronic Security Association (ESA), Central Station Alarm Association (CSAA) and (ISC organizer) Reed Exhibitions.

While the printed report is overflowing with loads of compelling and valuable data, space did not provide for comparisons with the prior 2008 study. So, I thought I would list some of them here as a sort of companion to the printed piece. This is the first of two installments I will provide and focuses on the personal or individual data as opposed to the business statistics I will cover in another posting. Here goes ...

INDIVIDUAL COMPARISONS, SSI INDUSTRY DEMOGRAPHIC CENSUS 2010 Vs. 2008


NOTE: The data in parenthesis represents the 2005 results.

Average age: 51 (50)

Percentage male: 90% (92%)

Percentage black/African-American: 1% (2%)

Percentage Latin American, Mexican, Hispanic, Chicano, South American, Cuban: 3% (2%)

Percentage college graduate: 37% (39%)

Percentage some college: 36% (27%)

Percentage graduate degree: 6% (11%)

Percentage married: 84% (85%)

Percentage never married: 4% (7%)


SSI‘s Demographic Census profiles managers, owners and operators of security businesses.

Percentage Democrat: 15% (21%)

Percentage Libertarian: 4% (2%)

Percentage Independent: 9% (11%)

Percentage Catholic: 27% (29%)

Percentage Baptist: 10% (15%)

Percentage 30+ years’ in industry: 23% (16%)

Percentage with law enforcement/firefighting experience: 12%


Article Topics
Blogs · CSAA · ESA · ISC West · Research · Security Industry Demographic Census · Under Surveillance · All Topics

About the Author
Scott Goldfine
Scott Goldfine is Editor-in-Chief and Associate Publisher of Security Sales & Integration, directing all editorial aspects of the magazine brand in print, electronically, online and in person. The voluminous, innovative and award-winning body of work he has distinguished himself with since joining the publication in 1998 includes groundbreaking research, landmark features, leadership roundtables, high profile case studies, and many industry exclusives. Well versed in the technical and business aspects of electronic security (video surveillance, access control, systems integration, intrusion detection, fire/life safety), Goldfine is a nationally known figure in demand as an industry presenter and subject matter expert to mainstream media. He is responsible for developing many unique products and programs, including the SSI Industry Hall of Fame, Control Panel (industry’s first E-mail newsletter), Police Dispatch Quality (PDQ), Marketing Marvel, Installers of the Year, Integrated Installation of the Year, Security Industry Census, Systems Integration Study, Installation Business Report, Operations & Opportunities Report, Commercial End-User Study and Security’s Fantastic Fleets. Recognized for his relationship building, integrity and lead-by-example ethic, Goldfine is a solutions-oriented team player who advises and collaborates with industry dealer/integrator, consultant, distributor, central station and manufacturer icons, luminaries and executive business leaders on a daily basis. He is also actively involved in several security events and organizations, including the Electronic Security Association (ESA), Security Industry Association (SIA), Security Industry Alarm Coalition (SIAC), False Alarm Reduction Association (FARA), PSA-Tec, SAMMY Awards, International Security Conference and Exhibition (ISC), Electronic Security Technology Summit (ESTS), Mission 500, Electronic Security Expo (ESX), ASIS Int’l, Honeywell CONNECT and other supplier conventions. Goldfine also serves on several boards, including the CSAA Marketing and Communications Committee and PSA Cybersecurity Advisory Council. A certified alarm technician, former cable-TV tech, audio company entrepreneur, and lifelong electronics and computers enthusiast, Goldfine graduated with honors from Cal State, Northridge with a management degree in Radio-Television-Film. His professional media endeavors have encompassed magazines, Internet, radio, TV, film, records, teletext and books. Goldfine resides in the Charlotte, N.C., area with his wife, son and three cats.
Contact Scott Goldfine: sgoldfine@ehpub.com
View More by Scott Goldfine
CSAA, ESA, ISC West, Research, Security Industry Demographic Census, Under Surveillance




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