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Central Station Selection Guide

Nine leading wholesale monitoring providers are spotlighted with details about their specialties, unique qualities and service offerings. Top executives describe the business advantages their third-party central stations bring to their security dealer customers.



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Mace Central Station

Company: Mace Central Station

Headquarters: Anaheim, Calif.; (800) 843-8526

Web site: macecs.com

Years in business: N/AMace has organized a council of representative dealers to meet with on a semi-regular basis throughout the year to obtain valuable feedback and ideas.

Number monitored accounts: 75,000 (55% commercial, 45% residential)

Annual revenues: $3 million

Employees: 85

Licenses, certifications & accreditations: UL, CSAA Five Diamond, ETL

Overview of services: Burglary, fire, video, dealer program, Web portal, smartphone apps.

Business advantages: “First of all, we are Mace. We give our dealer network the ability to offer ‘end-to-end security.’ Mace dealers can put Mace pepper spray and other personal defense products in mom’s hands, offer professionally installed security systems with Mace-branded security products in homes and businesses, and have them professionally monitored at our UL Listed, CSAA Five Diamond-certified central station. We sell and provision Videofied to our dealers providing preprogrammed, ready-to-install systems. We also own and manage three different AES mesh networks in Southern California and we monitor several other mesh networks across the country for our dealers. We are working on affinity programs with manufacturers and service providers for our dealers using the combined buying power to get discounts on equipment and services.”

— John McCann, President and CEO


Monitor America

Company: Monitor America

Headquarters: Moonachie, N.J.; (877) 971-6771

All Monitor America operators go through CSAA Level One and Level Two training, as well as MAS and Sureview training. The company also offers training to third-party monitoring dealers.Web site: monitor-america.com

Years in business: 1

Number monitored accounts: N/A

Annual revenues: N/A

Employees: 25

Licenses, certifications & accreditations: UL UUFX Certified, CSAA Five Diamond

Overview of services: Cloud-based b-b, enterprise-level and residential services include hosted video and access control, virtual security tours, video concierge, video escorting, video monitoring and video verification of alarms, in addition to real-time event reporting and PERS.

Business advantages: “We want to partner, not own. We want the dealer to get the revenue, not a monolithic central station dealer program without personalized service. The necessary investment in overhead, intrusion and video monitoring software and IT signal-specific equipment can be daunting to a dealer — why not go with a central station that already have these assets in place? Dealers and integrators need to look at UL and Five Diamond central stations, period. There is too much liability to do business with any monitoring facility that does not carry these types of certifications. And don’t minimize the interest in large commercial businesses to use central stations to host and back up a number of their in-house, server-based services. Redundancy is essential in today’s business ecosystems and central stations such as Monitor America can provide these services as a complement to a company’s IT department — with less investment.”

— Jay Stuck, Vice President of Operations


Monitronics

Company: Monitronics Int’l

Headquarters: Dallas; (972) 243-7443Monitronics has partnered with key industry vendors Alarm.com and Honeywell/Alarmnet to offer advanced home management services and extending special pricing to its dealers.

Web site: monitronics.com

Years in business: 19

Number monitored accounts: 1 million

Annual revenues: N/A

Employees: 850

Licenses, certifications & accreditations: UL Listed, IQ Certified, CSAA Five Diamond, ASAP to PSAP participating central station

Overview of services: Alarm monitoring includes fire and CO detection, medical alert systems, and remote home automation services from the customer’s computer, smartphone or tablet; nation’s largest dealer program.

Business advantages: “eContract is an exclusive application that lets Monitronics dealers avoid the hassles of hard-copy paperwork. Salespeople can quickly complete an electronic version of each contract, in the customer’s home, on an iPad or Android tablet. Monitronics dealers have flexibility to sell or keep accounts, set their own RMR ranges, and choose from Monitronics’ industry-best product manufacturing and distributing partners. Dealers have access to an exclusive online store to create and order customizable marketing materials. The Monitronics Experience, the [dealer] program’s quarterly onsite training seminar, is the foundation of a new dealer’s training. Throughout their time in the program, each dealer has a dedicated account manager and funding coordinator and access to in-depth door-to-door sales training tips and field service/technical training. Monitronics has negotiated rates with key vendors for job postings, credit processing and CRM management.”

— Bruce Mungiguerra, Vice President of Operations

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Article Topics
Intrusion · Affiliated Monitoring · Central Stations · COPS Monitoring · Emergency24 · Features · Mace CS · All Topics

About the Author
Scott Goldfine
Scott joined SECURITY SALES & INTEGRATION in October 1998 and has distinguished himself by producing award-winning, exemplary work. His editorial achievements have included blockbuster articles featuring major industry executives, such as Tyco Electronic Products Group Managing Director Gerry Head; Protection One President/CEO Richard Ginsburg; former Brink’s Home Security President/CEO Peter Michel; GE Interlogix President/CEO Ken Boyda; Bosch Security Systems President/CEO Peter Ribinski; and former SecurityLink President/CEO Jim Covert. Scott, who is an NTS Certified alarm technician, has become a respected and in-demand speaker at security industry events, including presentations at the Central Station Alarm Association (CSAA) Annual Meeting; California Alarm Association (CAA) Summer and Winter Conferences; PSA Security Network Conference; International Security Conference and Exhibition (ISC); and Security Industry Association (SIA) Forum. Scott often acts as an ambassador to mainstream media and is a participant in several industry associations. His previous experience as a cable-TV technician/installer and running his own audio company -- along with a lifelong fascination with electronics and computers -- prepared Scott well for his current position. Since graduating in 1986 with honors from California State University, Northridge with a degree in Radio-Television- Film, his professional endeavors have encompassed magazines, radio, TV, film, records, teletext, books, the Internet and more. In 2005, Scott captured the prestigious Western Publisher Maggie Award for Best Interview/Profile Trade for "9/11 Hero Tells Tale of Loses, Lessons," his October 2004 interview with former FDNY Commander Richard Picciotto, the last man to escape the Ground Zero destruction alive.
Contact Scott Goldfine: sgoldfine@ehpub.com
View More by Scott Goldfine
Affiliated Monitoring, Central Stations, COPS Monitoring, Emergency24, Features, Mace CS, Monitor America


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