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‘Cloudy’ Skies Ahead for Security Industry?

A new product release crossed my desk this week that particularly caught my attention as it touted "the world's first cloud platform security solution."

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A new product release crossed my desk this week that particularly caught my attention as it touted “the world’s first cloud platform security solution.” For those unfamiliar, cloud computing, according to Wikipedia, is Internet-based computing, whereby shared resources, software and information are provided to computers and other devices on-demand, like a public utility. It is a paradigm shift following the shift from mainframe to client-server that preceded it in the early 1980s. Details are abstracted from the users who no longer have need of, expertise in, or control over the technology infrastructure “in the cloud” that supports them.

Ever since I became aware of this technology I pondered how it might be applied to security, in particular video surveillance and access control. The former applies to the release in question, which promotes the Cloud NVR. It certainly seems like it has potential to be quite appealing to end users growing evermore accustomed to pure, Web-delivered services. It also falls in line with the recent push toward the security/software as a service model that has been creating a stir due to its recurring revenue possibilities. So I believe this is something we will be seeing more of, but I was curious what others I respect thought about it. So I forwarded the release to SSI contributors Bob Grossman and Steve Payne.

“This isn’t something my clients would look at; remoting the NVR is already pretty easy to do and it’s likely cheaper to buy a computer than pay a monthly fee,” Grossman told me. “So this, in my opinion, leaves the lower end market as the potential customer for this product. And if that’s the case, you have to question whether the intended audience has upload bandwidth sufficient to support such a product, or the appetite for a monthly subscription. Now if the cable company offered something like this and added it to your bill, there would be a compelling product.”

Payne contributed, “I’ve been looking at this concept for a while now. I wasn’t aware of this company but have been observing another vendor for some time. I think the concept is good for the lower end of the market, as Bob said. It will need to be priced right for that market. Bandwidth is somewhat of an issue today, but it’s only going to get better from here. I feel that it will be a major shift in our industry, and I think it demonstrates one aspect of true convergence. Bob’s take on it becoming a cable/ISP provider service is interesting. I think there is some room for smaller, local integrators to establish a market before that happens. One application could be a local alarm company using systems such as this to offer video verification without investing in a lot of infrastructure.”

It will be very interesting to see how this develops. You can read the actual release that stimulated this discussion below.

As always, thanks for reading ....

Scott Goldfine

Article Topics
Blogs · Cloud-Based · Under Surveillance · All Topics

About the Author
Scott Goldfine
Scott joined SECURITY SALES & INTEGRATION in October 1998 and has distinguished himself by producing award-winning, exemplary work. His editorial achievements have included blockbuster articles featuring major industry executives, such as Tyco Electronic Products Group Managing Director Gerry Head; Protection One President/CEO Richard Ginsburg; former Brink’s Home Security President/CEO Peter Michel; GE Interlogix President/CEO Ken Boyda; Bosch Security Systems President/CEO Peter Ribinski; and former SecurityLink President/CEO Jim Covert. Scott, who is an NTS Certified alarm technician, has become a respected and in-demand speaker at security industry events, including presentations at the Central Station Alarm Association (CSAA) Annual Meeting; California Alarm Association (CAA) Summer and Winter Conferences; PSA Security Network Conference; International Security Conference and Exhibition (ISC); and Security Industry Association (SIA) Forum. Scott often acts as an ambassador to mainstream media and is a participant in several industry associations. His previous experience as a cable-TV technician/installer and running his own audio company -- along with a lifelong fascination with electronics and computers -- prepared Scott well for his current position. Since graduating in 1986 with honors from California State University, Northridge with a degree in Radio-Television- Film, his professional endeavors have encompassed magazines, radio, TV, film, records, teletext, books, the Internet and more. In 2005, Scott captured the prestigious Western Publisher Maggie Award for Best Interview/Profile Trade for "9/11 Hero Tells Tale of Loses, Lessons," his October 2004 interview with former FDNY Commander Richard Picciotto, the last man to escape the Ground Zero destruction alive.
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Cloud-Based, Under Surveillance


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