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Corporate End-User Study — Costs Now Critical for End Users

SSI’s fifth annual Corporate End-User Study shows security directors/managers are preoccupied with budgetary constraints. Nearly nine in 10 say the recession is impacting security-related decisions, with cutbacks and delays rampant. Still, 71 percent plan to increase security measures,…

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One of the leading reasons for business failure is trying to force-feed people products, features or services that are internally driven rather than the result of real input or feedback from potential and existing customers. Despite “voice of the customer” initiatives to the contrary, too many companies operate in vacuums that cause their bottom lines to suck wind.

That vicious cycle plays out in the security industry as much as any other, with too frequently manufacturers, installing dealer/integrators and end users being disconnected. To facilitate the essential communication that breeds universal understanding throughout the supply chain, SECURITY SALES & INTEGRATION publishes all the relevant information and research it can generate and get its hands on. One of the cornerstones of that is SSI‘s fifth annual Corporate End-User Study.

Working in cooperation with both Reed Exhibitions, organizers of the ISC events, and Campus Safety magazine for the first time, the 2009 survey features a record 423 qualified respondents. The electronically administered study’s high level of participation has yielded a margin of error 5.3 percent with a 95-percent confidence level. Thus, this is data on which security systems resellers and suppliers can depend.

During these hard economic times it is more critical than ever to be attuned with your customers. According to the telling data, the important messages conveyed by security directors/managers include: a lower systems and services cost threshold; assuming an active role in buying decisions; deferring more to IT managers; and great interest in video surveillance, especially IP. Among the good news: feeling better about their company’s security and safety, and higher satisfaction with their providers.

To view SSI‘s fifth annual Corporate End-User Study, click here.


Article Topics
Business Management · Research · Corporate End-User Study · Research · Research - Security STATS · Surveys · All Topics

About the Author
Scott Goldfine
Scott Goldfine is Editor-in-Chief and Associate Publisher of Security Sales & Integration, directing all editorial aspects of the magazine brand in print, electronically, online and in person. The voluminous, innovative and award-winning body of work he has distinguished himself with since joining the publication in 1998 includes groundbreaking research, landmark features, leadership roundtables, high profile case studies, and many industry exclusives. Well versed in the technical and business aspects of electronic security (video surveillance, access control, systems integration, intrusion detection, fire/life safety), Goldfine is a nationally known figure in demand as an industry presenter and subject matter expert to mainstream media. He is responsible for developing many unique products and programs, including the SSI Industry Hall of Fame, Control Panel (industry’s first E-mail newsletter), Police Dispatch Quality (PDQ), Marketing Marvel, Installers of the Year, Integrated Installation of the Year, Security Industry Census, Systems Integration Study, Installation Business Report, Operations & Opportunities Report, Commercial End-User Study and Security’s Fantastic Fleets. Recognized for his relationship building, integrity and lead-by-example ethic, Goldfine is a solutions-oriented team player who advises and collaborates with industry dealer/integrator, consultant, distributor, central station and manufacturer icons, luminaries and executive business leaders on a daily basis. He is also actively involved in several security events and organizations, including the Electronic Security Association (ESA), Security Industry Association (SIA), Security Industry Alarm Coalition (SIAC), False Alarm Reduction Association (FARA), PSA-Tec, SAMMY Awards, International Security Conference and Exhibition (ISC), Electronic Security Technology Summit (ESTS), Mission 500, Electronic Security Expo (ESX), ASIS Int’l, Honeywell CONNECT and other supplier conventions. Goldfine also serves on several boards, including the CSAA Marketing and Communications Committee and PSA Cybersecurity Advisory Council. A certified alarm technician, former cable-TV tech, audio company entrepreneur, and lifelong electronics and computers enthusiast, Goldfine graduated with honors from Cal State, Northridge with a management degree in Radio-Television-Film. His professional media endeavors have encompassed magazines, Internet, radio, TV, film, records, teletext and books. Goldfine resides in the Charlotte, N.C., area with his wife, son and three cats.
Contact Scott Goldfine: [email protected]
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Corporate End-User Study, Research, Research - Security STATS, Surveys

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