SSI logo

Corporate End-User Study — Costs Now Critical for End Users

SSI’s fifth annual Corporate End-User Study shows security directors/managers are preoccupied with budgetary constraints. Nearly nine in 10 say the recession is impacting security-related decisions, with cutbacks and delays rampant. Still, 71 percent plan to increase security measures, with electronic solutions high on the list.

By ·

One of the leading reasons for business failure is trying to force-feed people products, features or services that are internally driven rather than the result of real input or feedback from potential and existing customers. Despite “voice of the customer” initiatives to the contrary, too many companies operate in vacuums that cause their bottom lines to suck wind.

That vicious cycle plays out in the security industry as much as any other, with too frequently manufacturers, installing dealer/integrators and end users being disconnected. To facilitate the essential communication that breeds universal understanding throughout the supply chain, SECURITY SALES & INTEGRATION publishes all the relevant information and research it can generate and get its hands on. One of the cornerstones of that is SSI‘s fifth annual Corporate End-User Study.

Working in cooperation with both Reed Exhibitions, organizers of the ISC events, and Campus Safety magazine for the first time, the 2009 survey features a record 423 qualified respondents. The electronically administered study’s high level of participation has yielded a margin of error 5.3 percent with a 95-percent confidence level. Thus, this is data on which security systems resellers and suppliers can depend.

During these hard economic times it is more critical than ever to be attuned with your customers. According to the telling data, the important messages conveyed by security directors/managers include: a lower systems and services cost threshold; assuming an active role in buying decisions; deferring more to IT managers; and great interest in video surveillance, especially IP. Among the good news: feeling better about their company’s security and safety, and higher satisfaction with their providers.

To view SSI‘s fifth annual Corporate End-User Study, click here.


Article Topics
Business Management · Research · Corporate End-User Study · Research · Research - Security STATS · Surveys · All Topics

About the Author
Scott Goldfine
Scott joined SECURITY SALES & INTEGRATION in October 1998 and has distinguished himself by producing award-winning, exemplary work. His editorial achievements have included blockbuster articles featuring major industry executives, such as Tyco Electronic Products Group Managing Director Gerry Head; Protection One President/CEO Richard Ginsburg; former Brink’s Home Security President/CEO Peter Michel; GE Interlogix President/CEO Ken Boyda; Bosch Security Systems President/CEO Peter Ribinski; and former SecurityLink President/CEO Jim Covert. Scott, who is an NTS Certified alarm technician, has become a respected and in-demand speaker at security industry events, including presentations at the Central Station Alarm Association (CSAA) Annual Meeting; California Alarm Association (CAA) Summer and Winter Conferences; PSA Security Network Conference; International Security Conference and Exhibition (ISC); and Security Industry Association (SIA) Forum. Scott often acts as an ambassador to mainstream media and is a participant in several industry associations. His previous experience as a cable-TV technician/installer and running his own audio company -- along with a lifelong fascination with electronics and computers -- prepared Scott well for his current position. Since graduating in 1986 with honors from California State University, Northridge with a degree in Radio-Television- Film, his professional endeavors have encompassed magazines, radio, TV, film, records, teletext, books, the Internet and more. In 2005, Scott captured the prestigious Western Publisher Maggie Award for Best Interview/Profile Trade for "9/11 Hero Tells Tale of Loses, Lessons," his October 2004 interview with former FDNY Commander Richard Picciotto, the last man to escape the Ground Zero destruction alive.
Contact Scott Goldfine:
View More by Scott Goldfine
Corporate End-User Study, Research, Research - Security STATS, Surveys