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CSAA’s John Lombardi Considers How the Economy Will Affect the Industry in 2012

How will the economic climate effect the security market this year? CSAA First Vice President John Lombardi offers his thoughts for <em>SSI</em>'s 2012 Industry Forecast.

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What does 2012 hold in store for your business and the industry? Find out with the many insights offered in SSI‘s annual Industry Forecast, which is featured in our January issue. This year, more than 25 of the industry’s most prominent research firms, trade associations, business and finance specialists, systems integrators, manufacturers, consultants, and alarm companies rendered a deep and sweeping portrait of the impending security landscape. The participants addressed the most significant changes, challenges and opportunities they anticipate taking place during the next 12 months in seven critical areas. They are: security technology; security markets; security industry; business and operations; politics and legislation; risks and threats; and ongoing challenges. With the boundaries of print being too constrained to present all of the fascinating and valuable assessments, each of the respondents’ complete, edited interviews are being offered exclusively online. Happy New Year!

John Lombardi
First Vice President
Central Station Alarm Association (CSAA)
CIA Security

Security Technology

John Lombardi: The industry is changing from a traditional circuit-switching technology to an IP-based technology. Along with the advent of new technology there are also new opportunities in the way we conduct our business, the services we provide and the method of delivery. One of the major challenges facing the industry is the evolving method of delivery and subsequent reliance on third-party vendors, and how that is adversely impacting the conventional control of the service provider. Security companies are fast becoming resellers or consumer distributors of product without having conventional control of that product. Additionally, the market is bearing more sophisticated means of communication requiring the support of an “icloud”-type industry. New opportunities will exist as significantly more efficient ‘smart’ decision making software is implemented. The software can be programmed to implement a standard operating procedure that will determine the desired disposition of an incident. “Situational awareness” software will become the industry norm, analyzing a variety of parameters before rendering and processing a preset logical outcome. This new technology integrated into building control functions will open new markets, provide a higher standard of security, and will be the new future of the industry.

Security Markets

Lombardi: The economic climate has forced the consumer to become very cautious when contemplating an investment. We hear more and more consumer analysis and their subsequent decisions being based on bottom-line cost as opposed to intrinsic value. Consumers want to ensure their investment be classified as a good long-term investment and alleviate the fears they considered when making the investment.

Security Business and Operations

Lombardi: The opportunities will be in the investments the market is willing to make in security systems in view of new threats, aging security systems and new regulatory reform. One of the challenges will be integrating comprehensive, cost-effective services and a reliable method of delivery. Another significant challenge will be addressing the shifting buying habits of the consumer. As an example, many corporations now have their IT departments design and install security systems. These systems are not designed with the highest level of security but rather they are based on economic, technological and convenience factors.

Security Industry

Lombardi: The opportunities will be in integrating forward technologies into our industry. The challenge will be in educating and maintaining technicians schooled in the installation and servicing of these technologies. Equally challenging will be instilling in the technicians the objective of treating this as a long-term professional career rather than a “job.”

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About the Author
Scott Goldfine
Scott joined SECURITY SALES & INTEGRATION in October 1998 and has distinguished himself by producing award-winning, exemplary work. His editorial achievements have included blockbuster articles featuring major industry executives, such as Tyco Electronic Products Group Managing Director Gerry Head; Protection One President/CEO Richard Ginsburg; former Brink’s Home Security President/CEO Peter Michel; GE Interlogix President/CEO Ken Boyda; Bosch Security Systems President/CEO Peter Ribinski; and former SecurityLink President/CEO Jim Covert. Scott, who is an NTS Certified alarm technician, has become a respected and in-demand speaker at security industry events, including presentations at the Central Station Alarm Association (CSAA) Annual Meeting; California Alarm Association (CAA) Summer and Winter Conferences; PSA Security Network Conference; International Security Conference and Exhibition (ISC); and Security Industry Association (SIA) Forum. Scott often acts as an ambassador to mainstream media and is a participant in several industry associations. His previous experience as a cable-TV technician/installer and running his own audio company -- along with a lifelong fascination with electronics and computers -- prepared Scott well for his current position. Since graduating in 1986 with honors from California State University, Northridge with a degree in Radio-Television- Film, his professional endeavors have encompassed magazines, radio, TV, film, records, teletext, books, the Internet and more. In 2005, Scott captured the prestigious Western Publisher Maggie Award for Best Interview/Profile Trade for "9/11 Hero Tells Tale of Loses, Lessons," his October 2004 interview with former FDNY Commander Richard Picciotto, the last man to escape the Ground Zero destruction alive.
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CIA Security, CSAA, Exclusive Web Features, Industry Forecasts, John Lombardi