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Dakota Security Systems’ Eric Yunag Tackles Integrator Challenges for 2012

What does 2012 hold in store for your business and the industry? Dakota Security Systems President and CEO Eric Yunag discusses changes, challenges and opportunities he anticipates to take place this year for SSI's 2012 Industry Forecast.

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What does 2012 hold in store for your business and the industry? Find out with the many insights offered in SSI‘s annual Industry Forecast, which is featured in our January issue. This year, more than 25 of the industry’s most prominent research firms, trade associations, business and finance specialists, systems integrators, manufacturers, consultants, and alarm companies rendered a deep and sweeping portrait of the impending security landscape. The participants addressed the most significant changes, challenges and opportunities they anticipate taking place during the next 12 months in seven critical areas. They are: security technology; security markets; security industry; business and operations; politics and legislation; risks and threats; and ongoing challenges. With the boundaries of print being too constrained to present all of the fascinating and valuable assessments, each of the respondents’ complete, edited interviews are being offered exclusively online. Happy New Year!

Eric Yunag

President and CEO
Dakota Security Systems

Security Technology

Eric Yunag: Standards, such as PSIA, ONVIF, etc., are becoming increasingly recognized as the way of the future for progressive security consumers. The challenge is for integrators to align themselves with manufacturers that have both an established product line and are embracing an emerging set of standards. The opportunity inevitably lies in embracing the wave of standards-based products and exploiting the functionality that will be enabled by standards-based information sharing between previously separate systems.

Security Markets Perspective

Yunag: The security buyer is becoming more sophisticated higher in the level of decision making in their respective organizations. These buyers have a mandate to deliver business value and will have money to spend on solving problems and reducing risk. This will continue to present a challenge to traditional security industry sales talent that is challenged by selling more than product features. I believe that tremendous opportunity will exist in the next five years for security companies that are able to effectively assess business security problems and present solutions with a quantifiable return on investment.

Security Business and Operations

Yunag: The continuation and acceleration of a trend from last year is the increasing commoditization of electronic security products. The challenge this continues to present is that products are increasingly available from a broader number of sources and the margins on those products continue to come down. The real opportunity this presents for integrators to reinvent themselves as service-oriented companies offering a broader array of higher margin services.

Security Industry

Yunag: The consolidation of the industry and entry of nontraditional companies. This will create opportunities for established integration companies to have a competitive advantage by delivering a high level of security expertise and customer service. Inevitably, the challenge in this scenario for any rapidly growing security company is the recruitment, education and retention of security industry talent. There remains no clear path to entry into the industry and education on security industry best practices remains the product of each integrator’s individual preferences.

Politics and Legislation

Yunag: The biggest change on the horizon is that there will be no change at all. At the most critical of moments, our nation’s leadership has not shown the will to make difficult decisions that will address our nation’s debt and spending. I believe that this is a dramatic change from our nation’s leadership of the past. Regardless of one’s opinion of the decisions made, decisions were made. This represents the single greatest threat not just to security companies, but the economy as a whole. We as a nation must address spending and debt at unprecedented levels or we risk doing permanent and irreversible damage to the greatest engine of capitalism the world has ever seen.

Projecting 2012

Yunag: I am anticipating 10% growth for our company and could see a similar number for the industry as the nation emerges from recession.


Article Topics
Business Management · Dakota Security Systems · Eric Yunag · Exclusive Web Features · Industry Forecasts · All Topics

About the Author
Scott Goldfine
Scott Goldfine is Editor-in-Chief and Associate Publisher of Security Sales & Integration, directing all editorial aspects of the magazine brand in print, electronically, online and in person. The voluminous, innovative and award-winning body of work he has distinguished himself with since joining the publication in 1998 includes groundbreaking research, landmark features, leadership roundtables, high profile case studies, and many industry exclusives. Well versed in the technical and business aspects of electronic security (video surveillance, access control, systems integration, intrusion detection, fire/life safety), Goldfine is a nationally known figure in demand as an industry presenter and subject matter expert to mainstream media. He is responsible for developing many unique products and programs, including the SSI Industry Hall of Fame, Control Panel (industry’s first E-mail newsletter), Police Dispatch Quality (PDQ), Marketing Marvel, Installers of the Year, Integrated Installation of the Year, Security Industry Census, Systems Integration Study, Installation Business Report, Operations & Opportunities Report, Commercial End-User Study and Security’s Fantastic Fleets. Recognized for his relationship building, integrity and lead-by-example ethic, Goldfine is a solutions-oriented team player who advises and collaborates with industry dealer/integrator, consultant, distributor, central station and manufacturer icons, luminaries and executive business leaders on a daily basis. He is also actively involved in several security events and organizations, including the Electronic Security Association (ESA), Security Industry Association (SIA), Security Industry Alarm Coalition (SIAC), False Alarm Reduction Association (FARA), PSA-Tec, SAMMY Awards, International Security Conference and Exhibition (ISC), Electronic Security Technology Summit (ESTS), Mission 500, Electronic Security Expo (ESX), ASIS Int’l, Honeywell CONNECT and other supplier conventions. Goldfine also serves on several boards, including the CSAA Marketing and Communications Committee and PSA Cybersecurity Advisory Council. A certified alarm technician, former cable-TV tech, audio company entrepreneur, and lifelong electronics and computers enthusiast, Goldfine graduated with honors from Cal State, Northridge with a management degree in Radio-Television-Film. His professional media endeavors have encompassed magazines, Internet, radio, TV, film, records, teletext and books. Goldfine resides in the Charlotte, N.C., area with his wife, son and three cats.
Contact Scott Goldfine: [email protected]
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