DeFina Exits Sightlogix for Hikvision USA
Security industry veteran Frank DeFina will serve as Hikvision USA’s senior director of strategic sales.
Frank DeFina has joined Hikvision USA as senior director of strategic sales.
CITY OF INDUSTRY, Calif. – Security industry veteran Frank DeFina has joined video surveillance products manufacturer Hikvision USA as senior director of strategic sales.
With more than 20 years of experience in the security and technology industries, DeFina will work to further Hikvision USA’s key relationships with customers and partners in North America, with a focus on the company’s strategic projects and vertical solution sales.
“Strong partnerships with our dealers and customers have been pivotal to the success of Hikvision in North America,” Jeffrey He, president of Hikvision USA and Hikvision Canada, says. “As our strategic relationships continue to contribute to Hikvision’s rapid growth, we are pleased that Frank will be a leader in our efforts to better serve our valuable customers.”
Prior to joining the Hikvision team, DeFina worked for Samsung Techwin America as vice president of sales and marketing where he where he launched new reseller channels, led ambitious sales initiatives, and established strong partnerships with vendors for North American security business.
In May 2014, DeFina announced that he would vacate his position at Samsung, citing personal reasons.
Roughly two months later, the industry veteran announced that he would serve as executive vice president of sales and marketing for Sightlogix, a provider of smart thermal cameras for outdoor security applications.
A member of the executive board of the Security Industry Association (SIA) and the International Biometrics Industry Association (IBIA), DeFina made a name for himself in the security technology industry when he served at Panasonic for 26 years, serving is several positions, such as president and COO.
“The North American market is highly developed and sophisticated, demanding top tier product, highly responsive support, and a sales team that is adept at problem-solving,” DeFina says. “I admire Hikvision as I have watched their rapid growth. I look forward to being a part of the company’s strategic vision, broadening sales efforts and enhancing the accomplishments of the team.”
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