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Demographic Census — Census Makes Sense of Industry’s Composition

What types of people run the thousands of security dealer and systems integration businesses across this great nation of ours? Find out as Security Sales & Integration reveals the findings of its 2005 Demographic Census. This comprehensive study establishes the profile and practices of a…

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“It’s all about the people.” It’s unfortunate that phrase has been turned into a tired cliché by business leaders who say it one day and lay off or otherwise exploit employees the next. Because when it comes down to it — particularly since America moved from a product-to service-based economy — it truly is the people who determine the success of an enterprise. Nowhere is this truer than in the electronic security industry.

So then, just who are these individuals that make up our industry? Who are the folks that possess the business savvy, technical expertise and salesmanship that have built it up and continue to propel electronic security forward? Who are the dedicated professionals who champion the noble mission of helping safeguard their clients and their clients’ property? Where do they come from? What is their experience? What are their beliefs? How do they run their businesses?

To find out these and many more answers, Security Sales & Integration launched the first-ever census of security dealers and systems integrators. The SSI 2005 Demographic Census was tabulated by querying all levels of management within those organizations. To gather as many responses as possible, the research team at Bobit Business Media, SSI’s parent company, spent several months and used multiple solicitation avenues compiling results.

The study includes executive management (e.g. owners, partners, presidents, vice presidents and directors); general management (e.g. purchasing agents, supervisors and administrators); sales and marketing management (e.g. sales directors and sales representatives); and technical management (e.g. installation managers and monitoring/central station managers).

In total, 755 responses were collected and used to derive the data and create the vivid graphs that round out this article. Results were calculated with a confidence level of 95 percent with a margin of error of 3.5 percent. This means that if the same survey were conducted 100 times, only five of those survey’s results would be significantly different. As you will see, some of the results are what you might expect, but many others are quite surprising. In sum, when it comes to being a manager at a security installation firm, the general profile is that of a college-educated, Republican, 47-year-old Caucasian male who is married with kids and works as an executive after having spent at least 16 years in the industry. Find out where you fit in!

Click here to see a sample of some of the Census statistics.
For all of the results from the
SSI 2005 Demographic Census, see the April print edition of Security Sales & Integration magazine.


Article Topics
Systems Integration · Research · Research - Security STATS · All Topics

About the Author
Scott Goldfine
Scott Goldfine is Editor-in-Chief and Associate Publisher of Security Sales & Integration, directing all editorial aspects of the magazine brand in print, electronically, online and in person. The voluminous, innovative and award-winning body of work he has distinguished himself with since joining the publication in 1998 includes groundbreaking research, landmark features, leadership roundtables, high profile case studies, and many industry exclusives. Well versed in the technical and business aspects of electronic security (video surveillance, access control, systems integration, intrusion detection, fire/life safety), Goldfine is a nationally known figure in demand as an industry presenter and subject matter expert to mainstream media. He is responsible for developing many unique products and programs, including the SSI Industry Hall of Fame, Control Panel (industry’s first E-mail newsletter), Police Dispatch Quality (PDQ), Marketing Marvel, Installers of the Year, Integrated Installation of the Year, Security Industry Census, Systems Integration Study, Installation Business Report, Operations & Opportunities Report, Commercial End-User Study and Security’s Fantastic Fleets. Recognized for his relationship building, integrity and lead-by-example ethic, Goldfine is a solutions-oriented team player who advises and collaborates with industry dealer/integrator, consultant, distributor, central station and manufacturer icons, luminaries and executive business leaders on a daily basis. He is also actively involved in several security events and organizations, including the Electronic Security Association (ESA), Security Industry Association (SIA), Security Industry Alarm Coalition (SIAC), False Alarm Reduction Association (FARA), PSA-Tec, SAMMY Awards, International Security Conference and Exhibition (ISC), Electronic Security Technology Summit (ESTS), Mission 500, Electronic Security Expo (ESX), ASIS Int’l, Honeywell CONNECT and other supplier conventions. Goldfine also serves on several boards, including the CSAA Marketing and Communications Committee and PSA Cybersecurity Advisory Council. A certified alarm technician, former cable-TV tech, audio company entrepreneur, and lifelong electronics and computers enthusiast, Goldfine graduated with honors from Cal State, Northridge with a management degree in Radio-Television-Film. His professional media endeavors have encompassed magazines, Internet, radio, TV, film, records, teletext and books. Goldfine resides in the Charlotte, N.C., area with his wife, son and three cats.
Contact Scott Goldfine: [email protected]
View More by Scott Goldfine

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