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Demographic Census — Census Makes Sense of Industry’s Composition

What types of people run the thousands of security dealer and systems integration businesses across this great nation of ours? Find out as Security Sales & Integration reveals the findings of its 2005 Demographic Census. This comprehensive study establishes the profile and practices of a typical manager working in the security installation business today.      

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“It’s all about the people.” It’s unfortunate that phrase has been turned into a tired cliché by business leaders who say it one day and lay off or otherwise exploit employees the next. Because when it comes down to it — particularly since America moved from a product-to service-based economy — it truly is the people who determine the success of an enterprise. Nowhere is this truer than in the electronic security industry.

So then, just who are these individuals that make up our industry? Who are the folks that possess the business savvy, technical expertise and salesmanship that have built it up and continue to propel electronic security forward? Who are the dedicated professionals who champion the noble mission of helping safeguard their clients and their clients’ property? Where do they come from? What is their experience? What are their beliefs? How do they run their businesses?

To find out these and many more answers, Security Sales & Integration launched the first-ever census of security dealers and systems integrators. The SSI 2005 Demographic Census was tabulated by querying all levels of management within those organizations. To gather as many responses as possible, the research team at Bobit Business Media, SSI’s parent company, spent several months and used multiple solicitation avenues compiling results.

The study includes executive management (e.g. owners, partners, presidents, vice presidents and directors); general management (e.g. purchasing agents, supervisors and administrators); sales and marketing management (e.g. sales directors and sales representatives); and technical management (e.g. installation managers and monitoring/central station managers).

In total, 755 responses were collected and used to derive the data and create the vivid graphs that round out this article. Results were calculated with a confidence level of 95 percent with a margin of error of 3.5 percent. This means that if the same survey were conducted 100 times, only five of those survey’s results would be significantly different. As you will see, some of the results are what you might expect, but many others are quite surprising. In sum, when it comes to being a manager at a security installation firm, the general profile is that of a college-educated, Republican, 47-year-old Caucasian male who is married with kids and works as an executive after having spent at least 16 years in the industry. Find out where you fit in!

Click here to see a sample of some of the Census statistics.
For all of the results from the
SSI 2005 Demographic Census, see the April print edition of Security Sales & Integration magazine.


Article Topics
Systems Integration · Research · Research - Security STATS · All Topics

About the Author
Scott Goldfine
Scott joined SECURITY SALES & INTEGRATION in October 1998 and has distinguished himself by producing award-winning, exemplary work. His editorial achievements have included blockbuster articles featuring major industry executives, such as Tyco Electronic Products Group Managing Director Gerry Head; Protection One President/CEO Richard Ginsburg; former Brink’s Home Security President/CEO Peter Michel; GE Interlogix President/CEO Ken Boyda; Bosch Security Systems President/CEO Peter Ribinski; and former SecurityLink President/CEO Jim Covert. Scott, who is an NTS Certified alarm technician, has become a respected and in-demand speaker at security industry events, including presentations at the Central Station Alarm Association (CSAA) Annual Meeting; California Alarm Association (CAA) Summer and Winter Conferences; PSA Security Network Conference; International Security Conference and Exhibition (ISC); and Security Industry Association (SIA) Forum. Scott often acts as an ambassador to mainstream media and is a participant in several industry associations. His previous experience as a cable-TV technician/installer and running his own audio company -- along with a lifelong fascination with electronics and computers -- prepared Scott well for his current position. Since graduating in 1986 with honors from California State University, Northridge with a degree in Radio-Television- Film, his professional endeavors have encompassed magazines, radio, TV, film, records, teletext, books, the Internet and more. In 2005, Scott captured the prestigious Western Publisher Maggie Award for Best Interview/Profile Trade for "9/11 Hero Tells Tale of Loses, Lessons," his October 2004 interview with former FDNY Commander Richard Picciotto, the last man to escape the Ground Zero destruction alive.
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Research - Security STATS