Security software developer Dice Corp. announces it is offering in-house financing to qualified dealers to obtain and use the company’s central station monitoring software.
According to the company, $100 million is now available to help dealers get up and running.
“This is the first time a software manufacturer has offered financing on this level,” Paul Hamilton, director of marketing for Dice, tells Security Sales. “We expect a lot of the smaller dealers, which we had never really previously targeted because we knew they could not afford the software, to now come to us for in-house financing.”
Dice, whose market had been medium- to large-sized dealers, expects the financing program will lead to an increase in its monitoring software market share.
“We are seeing a lot of the smaller companies going out and gobbling up accounts to keep up with the big companies,” continues Hamilton. “Those companies then become medium-sized operations. We want to create brand loyalty so we can grow with them. That way, they don’t have to switch software in midstream.”