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Hot Seat: Hail to the New ESA Chief

The Electronic Security Association (ESA, formerly NBFAA) formally introduced its new president, Dom D’Ascoli, at the recent Electronic Security Expo (ESX) in Pittsburgh.



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The Electronic Security Association (ESA, formerly NBFAA) formally introduced its new president, Dom D’Ascoli, at the recent Electronic Security Expo (ESX) in Pittsburgh. D’Ascoli is proprietor of Smoky Mountain Systems, a full-service installing security contractor based in Franklin, N.C. SSI caught up with the industry veteran to find out a little bit more about him and his plans as ESA president.

What is your professional background?
My career in the security industry started in communications when I was in the military from 1966 to 1968. After I concluded my service, I worked for Southern Bell from 1970 to 1982. I started my own communications company in 1982, diversifying into security in 1983, and home automation in 1994. Additionally, I operate a CLEC [competitive local exchange company] that is licensed in Florida and North Carolina, an Internet company, a private police company and two Radio Shack franchises.

Why did you accept the role as president of ESA?
I wanted to become president of ESA because I believe in its mission. ESA represents and supports the security industry through its chapters and it also provides resources to help its members grow their businesses. These resources include ESA’s work in government relations, industry affairs, education and training, public relations, code of ethics and standards — which are also the association’s mission components. I support all of these mission components and am proud to be the one to help further the goals of ESA. There is a great amount of gratification in being president of the most important association in the security industry.

What goals do you hope to accomplish as president?
I have several goals as the 39th president of the association. They are, not necessarily in this order: making ESA’s National Training School’s education and certification programs the strongest in the industry; increasing the number of Security America Risk Retention Group policyholders; extend the opportunity for all security companies to join ESA in all states; having a national apprenticeship program; and making ESX a major profit center.

What industry challenges do you consider most urgent?
I see two challenges on the horizon. One is the proposed movement away from POTS lines and the other is one standard for all manufacturers to use on a national basis.

Article Topics
Business Management · Hot Seat · All Topics

About the Author
Scott Goldfine
Scott Goldfine is Editor-in-Chief and Associate Publisher of Security Sales & Integration, directing all editorial aspects of the magazine brand in print, electronically, online and in person. The voluminous, innovative and award-winning body of work he has distinguished himself with since joining the publication in 1998 includes groundbreaking research, landmark features, leadership roundtables, high profile case studies, and many industry exclusives. Well versed in the technical and business aspects of electronic security (video surveillance, access control, systems integration, intrusion detection, fire/life safety), Goldfine is a nationally known figure in demand as an industry presenter and subject matter expert to mainstream media. He is responsible for developing many unique products and programs, including the SSI Industry Hall of Fame, Control Panel (industry’s first E-mail newsletter), Police Dispatch Quality (PDQ), Marketing Marvel, Installers of the Year, Integrated Installation of the Year, Security Industry Census, Systems Integration Study, Installation Business Report, Operations & Opportunities Report, Commercial End-User Study and Security’s Fantastic Fleets. Recognized for his relationship building, integrity and lead-by-example ethic, Goldfine is a solutions-oriented team player who advises and collaborates with industry dealer/integrator, consultant, distributor, central station and manufacturer icons, luminaries and executive business leaders on a daily basis. He is also actively involved in several security events and organizations, including the Electronic Security Association (ESA), Security Industry Association (SIA), Security Industry Alarm Coalition (SIAC), False Alarm Reduction Association (FARA), PSA-Tec, SAMMY Awards, International Security Conference and Exhibition (ISC), Electronic Security Technology Summit (ESTS), Mission 500, Electronic Security Expo (ESX), ASIS Int’l, Honeywell CONNECT and other supplier conventions. Goldfine also serves on several boards, including the CSAA Marketing and Communications Committee and PSA Cybersecurity Advisory Council. A certified alarm technician, former cable-TV tech, audio company entrepreneur, and lifelong electronics and computers enthusiast, Goldfine graduated with honors from Cal State, Northridge with a management degree in Radio-Television-Film. His professional media endeavors have encompassed magazines, Internet, radio, TV, film, records, teletext and books. Goldfine resides in the Charlotte, N.C., area with his wife, son and three cats.
Contact Scott Goldfine: sgoldfine@ehpub.com
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