March Networks Shows How a Meter of Orange Plastic Tape Could Change Your Security Business
Dealers use a simple prop of tape to help configure March Networks’ new Searchlight 4 system that delivers metrics on sales performance, wait times, and buying habits for retailers as part of a CCTV video surveillance system.
Merchandising and Promotional Metrics
Tracking the success of on-site advertising, promotions and merchandising puts retail marketing teams at a distinct advantage, allowing them to adjust efforts for maximum benefit. By integrating dwell time analytics and POS transaction data, Searchlight helps marketers determine the effectiveness of different marketing offers and compare success rates across locations.
Using the software, marketing staff can see if an endcap display is under-performing in a few specific locations, for example, and then quickly review the associated video to see if there’s an issue with how the display appears in those stores. If a retailer is charging premium rates to merchandisers for digital signage, marketing can also use Searchlight to provide supporting performance metrics.
In 2014, theft and fraud cost retail organizations an estimated $128 billion globally and $42 billion in the U.S., according to the Global Retail Theft Barometer 2014.
“Video has long been overlooked as a source of ‘big data’ even though it captures virtually everything that happens within a store and delivers immediate, real-life context to the viewer,” said Net Payne, chief marketing officer, March Networks. “Searchlight4 turns the millions of hours of recorded video into video-based business intelligence that retailers can use to make decisions that directly impact profitability and the customer experience. In addition, it allows them to maximize the investments they’ve already made in their video surveillance systems and extend the benefits to internal teams beyond loss prevention and security.”
The March Networks system’s fees are based on licensing paid per site (not per camera). The system can integrate with third-party cameras also.
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About the Author
Jason Knott
Jason Knott is Chief Content Officer for Emerald Expositions Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California. Have a suggestion or a topic you want to read more about? Email Jason at [email protected]
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