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How Securadyne Is Building a Security Dynasty

Learn how Securadyne Systems went from zero to $70 million in two years in this exclusive interview.

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When the Seattle Seahawks crushed the Denver Broncos in this year’s Super Bowl it culminated the dramatic and swift rise of a new NFL powerhouse. Largely credited with that success was dynamic Head Coach Pete Carroll, who was instrumental in recruiting, grooming, leading and instilling teamwork among his players. But the buzzword that reverberated throughout the Seahawks’ ascent was culture — or more precisely a culture of winning. A similar scenario to what was unfolding on the gridiron was concurrently brewing nearly 1,700 miles due south in the field of security systems integration.

Also sharing an alliterative connection with the Seattle Seahawks, Securadyne Systems was likewise not even on the competitive radar when this decade began, but has seemingly come out of nowhere to give some of the industry’s leading organizations a run for their money. And like its analogous pro football counterpart, Securadyne has a commanding presence at the helm — President and CEO Carey Boethel — who has also built his empire predicated on the mantra of a winning culture.

“I am admittedly very competitive and enjoy winning — in fact, winning is one of our core values,” he says. “We thrive on winning. I also care deeply about this industry and believe that Securadyne can make a real difference.” At the heart of it all is an emphasis on ethics and integrity that guides the pursuit of high performance and accountability that delivers consistent and reliable customer-centric solutions.

But enough with the hyperbole, the proof is in the pudding, and Securadyne has been enjoying its just desserts. How fast can a security integration company go from zero to $70 million? In this case the answer is a head-spinningly fast two years during which time Boethel also grew ranks from just himself to a force of more than 300 employees operating out of 16 locations. Back to the pigskin comparison, this rapid rise has principally been achieved via shrewd scouting and “drafting” prime talent and making key acquisitions. That has allowed Securadyne to score in the high double-digits organically as well as gain large chunks of ground acquisitively.

Founded in September 2011 in partnership with Pamlico Capital, the business’ initial operating platform was provided through the acquisition of SecureNet five months later in Dallas, a stone’s throw from Securadyne’s Addison, Texas, headquarters. Later in 2012, the company bought Boston-based SURV. A year after that, Advanced Control Concepts (ACC) of Pensacola, Fla., was purchased, and most recently Securadyne scooped up Raleigh, N.C.-based Intelligent Access Systems (IAS). Combined, these four firms now lend Securadyne some of the industry’s highest expertise and reputation for excellence, as well an expansive footprint across the southwest, southeast and northeast.

“I always wanted to build something meaningful, and starting Securadyne was both a means to achieve that vision and an opportunity to fill a service gap in our marketplace,” says Boethel. “We want to remain innovative and nimble like a small entrepreneurial start-up while at the same time employing the rigor and discipline of a mature professional organization. Finding the right balance is extremely difficult, but we believe doing so creates a real and sustainable competitive advantage.”

Today, Securadyne delivers designed, engineered and installed solutions that include integrated access control, video surveillance, intrusion detection, fire/life safety and more along with a particular emphasis on cloud-based hosted and managed services to a wide range of commercial and industrial clients. Its vertical markets of particular focus include health care, education, energy, municipal and critical infrastructure, government, and biomedical/pharmaceutical. An intimate understanding of these industries’ unique needs and compliance issues allows Securadyne to not only help its customers mitigate risk but also improve productivity and efficiency.

To get inside the Xs and Os of how this systems integrator is blitzing the competition, SSI huddled at length with its chief architect. Boethel, whose 21 years of security industry experience include serving as a vice president for Siemens Building Technologies, opens up his playbook to share the tactics behind his strategic game plan. Joining in on the conversation is newcomer to his coaching staff Ron Oetjen, who founded IAS in 2004.

Before kicking it off though, Boethel gives a glimpse into his meticulous attention to detail by explaining the significance of the company’s name: “It denotes three core characteristics. First, security is our core competency; second, ‘cura,’ the Latin root for ‘to take care of,’ speaks to our commitment toward customer service and managed services; and lastly, ‘dyne,’ Latin for ‘a unit of force,’ speaks to the disruptive nature of our approach.” In any language, Securadyne is becoming synonymous with success.

With that, let’s join the action as Boethel and Oetjen tackle the hard questions and call out their goals to go …

What drove you to start with the company? Did you feel for some time you’d wanted to do your own thing?

Carey Boethel:
I started in the industry in 1993 and had always wanted to build something special, something meaningful. I’ve always had entrepreneurial aspirations, but it was less about doing my own thing than it was doing something unique, in some ways unprecedented. We’re very passionate at Securadyne about standardization and creating a consistent customer experience. While there are a lot of really good companies in our space, and very formidable competitors, there are not many, if any, who can really service large, enterprise-class customers on a broad scale and absolutely consistently. That’s part of our charter, our core values, and it’s what drives us.

Ron Oetjen:
It’s important people understand that entrepreneurial spirit helps you launch a business, but it’s the vision, what you’re trying to do that actually keeps you in there day to day, and keeps you motivated. That’s what separates Securadyne from many entrepreneurial endeavors I’ve come across. People every day start businesses, but not many have that vision.

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Article Topics
Business Management · People & Profiles · Managing Your Business · Securadyne Systems · All Topics

About the Author
Scott Goldfine
Scott Goldfine is Editor-in-Chief and Associate Publisher of Security Sales & Integration, directing all editorial aspects of the magazine brand in print, electronically, online and in person. The voluminous, innovative and award-winning body of work he has distinguished himself with since joining the publication in 1998 includes groundbreaking research, landmark features, leadership roundtables, high profile case studies, and many industry exclusives. Well versed in the technical and business aspects of electronic security (video surveillance, access control, systems integration, intrusion detection, fire/life safety), Goldfine is a nationally known figure in demand as an industry presenter and subject matter expert to mainstream media. He is responsible for developing many unique products and programs, including the SSI Industry Hall of Fame, Control Panel (industry’s first E-mail newsletter), Police Dispatch Quality (PDQ), Marketing Marvel, Installers of the Year, Integrated Installation of the Year, Security Industry Census, Systems Integration Study, Installation Business Report, Operations & Opportunities Report, Commercial End-User Study and Security’s Fantastic Fleets. Recognized for his relationship building, integrity and lead-by-example ethic, Goldfine is a solutions-oriented team player who advises and collaborates with industry dealer/integrator, consultant, distributor, central station and manufacturer icons, luminaries and executive business leaders on a daily basis. He is also actively involved in several security events and organizations, including the Electronic Security Association (ESA), Security Industry Association (SIA), Security Industry Alarm Coalition (SIAC), False Alarm Reduction Association (FARA), PSA-Tec, SAMMY Awards, International Security Conference and Exhibition (ISC), Electronic Security Technology Summit (ESTS), Mission 500, Electronic Security Expo (ESX), ASIS Int’l, Honeywell CONNECT and other supplier conventions. Goldfine also serves on several boards, including the CSAA Marketing and Communications Committee and PSA Cybersecurity Advisory Council. A certified alarm technician, former cable-TV tech, audio company entrepreneur, and lifelong electronics and computers enthusiast, Goldfine graduated with honors from Cal State, Northridge with a management degree in Radio-Television-Film. His professional media endeavors have encompassed magazines, Internet, radio, TV, film, records, teletext and books. Goldfine resides in the Charlotte, N.C., area with his wife, son and three cats.
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