“Throughout the process we had different opinions on which central station reports to work and how much time we should direct to frequent abusers,” says Forchheimer. “We are still focusing efforts on the automation part of the process. The idea is to have messages with a link in the E-mail for the customer to click on and generate a service request for a courtesy visit at no charge to resolve the problem. We want it to be very easy.”
The pain of implementing a comprehensive alarm management plan is eased by positive customer feedback. Just because you think you know what is best for them does not mean customers appreciate it. Many resist any type of change. Fortunately for HST, most clients have given the proverbial thumbs up. It helps to have engendered trust based on a history of personalized care.
“We make it a point from the very beginning to let every customer know they have a support system and if they should have a problem, we’re here to help,” says Customer Service Rep Tina Ray. “We are with them every step of the way and we ensure our clients understand the operation of their system by the time the installation is complete. Because we build a close relationship from the beginning, they are more attuned to listening and understanding the importance of being a responsible alarm owner.”
Final Piece Is Peace With Police
Equally vital to cultivating a bond with your employees, monitoring provider and clients is reaching out to responding law enforcement agencies. Out of the four cornerstones of this equation, this is the area that requires the most proactivity and often the most care and sensitivity.
As Baltimore County’s Alarm Reduction Unit manager’s endorsement letter illustrates, HST excels in this area: It is a pleasure to report Homesafe’s false alarm dispatch rate in 2011 was 0.18. This means customers on average experience a false alarm less than once every five years. Homesafe’s low dispatch rate prompted me to pull its rate for each of the last three years. Homesafe’s false alarm dispatch rate never exceeded 0.19. Homesafe’s sustained commitment to false alarm reduction is to be commended.
Besides extending itself to build rapport with law enforcement, HST also pursues other avenues to further the cause. The firm is active in FARA — with Forschheimer recently being presented with that organization’s W. Rex Bell award for his contributions — and the local alarm association.
“My involvement in the two associations and my willingness to work on these challenges probably converted any possible skeptics,” says Forchheimer. “Our low false alarm rate speaks for itself, and our positive working relationship with law enforcement is an added benefit. Our company is continually improving our methods of operation and we have been active in supporting changes to the laws that will reduce false alarms.”
Still, he laments the limitations of being just one company in the grand scheme of reducing false alarms. Many states do not require ECV or much training, have limited resources due to the economy and are unable to enforce what they do require. At the same time, Forchheimer empathizes with some companies’ struggles to generate the resources for such a program. Nevertheless, he believes a relatively minimal effort can make a significant dent in this critical industry challenge.
“Minimally, every company should be able to identify signal traffic at their central station on a regular basis,” he says. “This information should be prioritized, ranking dispatches highest, communication problems second and any ‘troubles’ third. They should also be able to get corresponding info from local authorities that have tracking software in place for false alarms. This will identify how big a problem a company has and the major offenders. Such a program can reduce attrition and generate more referrals.”
Editor-in-Chief Scott Goldfine has spent more than 13 years with SECURITY SALES & INTEGRATION. He can be reached at (704) 663-7125.
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