Vance Kozik Director of Product Marketing, IP Surveillance, D-Link Systems: The proliferation of video storage in the camera combined with cloud management. For many applications, this solution is sufficient enough to remove a VMS server or NVR out of the picture. Second, is the continued improvement of multimegapixel CMOS sensors and accompanying lenses. This is still the biggest draw in the convergence from CCTV to IP. The introduction of 4K IP cameras further expands resolution. Just as we’ve seen HD become a standard IP resolution, the same will play out with 4K, making resolutions up to 8 megapixels part of many IP camera portfolios. Lastly, video analytics is maturing and being used in more applications, especially in multipurposed applications. For example, the marketing department using retail customer traffic patterns with the same system used by loss prevention.
Surfaro: The age of the “smart” camera with a video analytics platform inside the IP camera and video encoder is here and providing useful intelligence to customers like people counting, activity “heat” mapping and automatic license plate recognition. Also, cameras with internal image processing functions that automatically activate based on lighting condition to enable low light video, advanced WDR performance or precise iris control are exciting and are working to solve investigations. Lastly, the very affordable, self-contained camera/recording system has simplified small systems and introduced HDTV image quality and IP video to a whole new market segment that requires very low cost solutions.
Video’s 3 Hottest Vertical Markets
De Fina: Education is one of the most prolific due to the unfortunate rash of events in the news. Health-care facilities are also continually looking to improve security in and around their facilities given the volume staff, visitor, patient and supplier traffic they experience every day. And the retail market continues to be a growth area as merchants look for better ways to deter crime, reduce shrinkage and also employ video to help with merchandising and customer services.
Gruber: Wherever public safety is involved, there is growth potential. This can be applicable to many vertical markets — airports, mass transit, safe cities. The need to protect citizens, customers and passengers is, and always will be, a high priority for governments and service providers. We’re all aware that the number and types of threats continue to grow, and as such video surveillance vendors will be continually driven to innovate the solutions and products they provide.
Innovations That Have Sputtered
Poulin: Cloud storage isn’t a fail, but its adoption is much slower than anticipated. It is not uncommon for business technology adoption to lag behind consumers’ willingness to try new technologies. As consumers begin to use cloud storage more broadly in their personal lives, they will likely become more comfortable with the idea of using a cloud storage service in their business lives.
Kozik: My initial thought is HDcctv, but it would be premature to call that a failure. Multihead cameras and 180°/360° fisheye cameras continue to hold potential, but the lack of a common interface between manufacturer models and VMS players as well as interoperability standards such as ONVIF make it difficult to scale. The technology is sound but compatibility between manufacturers is needed.
De Fina: Wireless technology has the potential to be the next tipping point for professional security applications — specifically as an infrastructure backbone replacing structured cable and for remote monitoring of live and recorded video/data in real-time. We are already seeing examples of the latter with mobile clients capable of transmitting video to the field for viewing on tablets and even mobile phones to some degree. There have also been several installations successfully deployed using encrypted WiFi systems as the transmission backbone, although the use of wireless for large camera systems still needs further development to ensure greater reliability and security.
Trends That May Affect Security
Racz: First, there’s social media and crowdsourcing. With integration of video surveillance to mobile devices, it becomes possible for citizens to not only share video content with each other but also assist cities and law enforcement by sharing footage that can help in the identification or response to events. It will become more common for solutions to be able to quickly manage, assemble, and analyze contributed social media content and business video surveillance coverage.
Second is leveraging the cloud. From a business model and deployment perspective, the cloud allows video surveillance to become more accessible to organizations of all sizes by decreasing the barriers and cost of adoption. Vendors can also provide new functionality in on-premise systems by off-loading certain processing or storage activity to the cloud.
Lastly is access control extensibility. Taking the current basic features of legacy door control and extending it to allow the pass-holders to do more with their cards, and security departments to manage access and integrate seamlessly with video offers great value to the market.
Ryan: 4K Ultra HD technology is migrating into security surveillance from the broadcast industry. As this technology pervades the consumer market, end users will begin to expect this level of quality from their surveillance systems as well.
The mobile phone will likely become an integrated part of the security surveillance infrastructure. As users take video using their phones, they’ll want to register and integrate that into their video management system to help complete the overall video story.
Search engine technology will also begin to be incorporated into security systems to allow for smarter, more efficient systems. We’ll be able to use data out on the Web to find video we need. Find a picture of a backpack and ask your system to search for something that looks like the backpack in the video you’ve recorded.
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