BRIGHTON, Mich. — IP Security Reps Inc. (IPSR), a security manufacturer’s representative firm, now represents Sony Electronics’ Security Systems Division in the East Coast region.
“We are very excited to be expanding our company into one of the most dynamic and exciting regions for security in the United States,” says Rob Lydic, IPSR president. “The opportunity to bring our IP-centric sales model to these markets will be a great benefit to our integrator and distribution partners.”
Prior to the announcement, IPSR served as an authorized Sony Security Systems sales representative in the Midwest for two years. With the new arrangement, the firm will sell Sony products in Delaware, Maryland, New Jersey, New York City, Pennsylvania, Virginia and Washington, D.C.
IPSR will staff each market with three representatives and will add staff as the market demands.
“IP Security Reps has been one of our top-performing manufacturer’s representative firms nationally,” said Mark Collett, general manager of Sony Electronics’ Security Systems Division. “We are pleased to be expanding our distribution relationship with the company and look forward to our joint success.”