CARLSBAD, Calif. — In an effort to provide its dealers a better understanding of online marketing tools, Linear, a provider of access control and other security systems, will host its first-ever social media training.
Scheduled for August 22 at 1 p.m. EDT (10 a.m. PDT), the 45-minute interactive training session will review major social media platforms such as Facebook, Twitter, LinkedIn, YouTube and Pinterest. Linear will also designate a 15-minute question and answer portion at the conclusion of the training.
The presentation will provide the latest recommendations and guidance for developing highly effective, optimized social media profiles. It will also reveal the value of each social networking site by highlighting each platform’s unique strengths and ability to help achieve various business goals. Dealers will also have the chance to learn from peer case studies, seeing firsthand how social media has helped to increase business in the security and access control segments.
The numerous requests from its dealers on how to effectively use social networking for online marketing prompted the manufacturer to offer this training program, according to Duane Paulson, senior vice president of product and market development, Linear.
“Our dealers know that social media is here to stay,” he says. “They have asked for help in regards to how best they can leverage these digital tools, and we are dedicated to providing just that. Strategic social media use provides powerful access to current and potential consumers, while also providing our dealer network with the opportunity to showcase accomplishments and insight, all which supports more effective branding and stronger businesses.”
The company encourages all interested dealers to participate in the training session. For those unable to attend live, Linear will record the session for registered dealers to allow them to view the information at a more convenient time. To register for the course, click here.
For an in-depth report on social media best practices, be sure to check out SSI’s upcoming September issue.