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Metrodial Dazzles as Five Diamond Monitoring Center

This year’s CSAA Five Diamond Marketing Marvel award-winner was founded more than 35 years ago, but its approach to business and technology is pure 2013 — with an eye on what’s next. See how Metrodial’s professionalism and progressivity are dialing the firm into greater success.

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EPS promotes its Five-Diamond status on its Web site, in brochures, on the walls of its UL-Listed and FM-approved monitoring center, as well in a slick booklet it distributes featuring the firm’s “Eleven Reasons to Consider EPS.” Mentions and links are also visible in Facebook posts, Twitter communications and a quarterly newsletter.EPS Excels Marketing 5-Diamond Excellence

Grand Rapids, Mich.-headquartered Engineered Protection Systems (EPS), runner-up for this year’s CSAA Five Diamond Marketing Marvel honor, has been a member of the Central Station Alarm Association since 1979. Its 205 employees and six Michigan-based locations provide burglary, fire, video surveillance, access control, integration systems and monitoring services to more than 18,600 residential and commercial accounts throughout the Midwest.

“Five-Diamond status is important because we see value in the importance of all of our operators understanding industry knowledge, and we strive to be the very best at alarm monitoring,” says EPS Director of Business Development David Hood. “With this being a competitive market, this certification gives us an edge above others. We understand the value of using the CSAA Five-Diamond certification to our advantage.”

EPS promotes its Five-Diamond designation on its Web site, in brochures, on the walls of its UL-Listed and FM-approved monitoring center, as well in a slick booklet it distributes featuring the firm’s “Eleven Reasons to Consider EPS.” Mentions and links are also visible in Facebook posts, Twitter communications and a quarterly newsletter.

“Noting our highly certified central station is a necessary supplement to all marketing materials. We never stray away from displaying our certification,” says Hood. “Any brochure or print material larger than a single page will address this. These brochures are usually the first impact we can make on a prospective customer. And our EPS customer tours are one of the best ways we show off the central station, our local mission, and connect the dots between a prospect and our services. It’s a powerful experience many do not provide.”

New hires are introduced to the certification and EPS employees have the CSAA Five-Diamond logo in their E-mail signatures.

“I have come to understand the importance of holding to industry standards and surpassing the competition in every way possible,” says EPS Marketing Assistant Jeremy Schellie. “The Five-Diamond certification only furthers that effort.”

Management reports receiving positive notice and response from customers, emergency personnel, AHJs and insurance carriers regarding the accreditation.

“EPS has been one of the best companies that we dealt with and every dispatcher would recommend them,” says Kristin Cole of Kalamazoo (Mich.) Public Safety. “Their staff is professional, knowledgeable and courteous from the security consultant to the technician to the secretary.”

Congratulations to EPS on being the 2013 CSAA Five-Diamond Marketing Marvel runner-up

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Article Topics
Intrusion · CSAA · EPS Security · Features · Industry Awards · Marketing MARVEL Awards · Metrodial · All Topics

About the Author
Scott Goldfine
Scott joined SECURITY SALES & INTEGRATION in October 1998 and has distinguished himself by producing award-winning, exemplary work. His editorial achievements have included blockbuster articles featuring major industry executives, such as Tyco Electronic Products Group Managing Director Gerry Head; Protection One President/CEO Richard Ginsburg; former Brink’s Home Security President/CEO Peter Michel; GE Interlogix President/CEO Ken Boyda; Bosch Security Systems President/CEO Peter Ribinski; and former SecurityLink President/CEO Jim Covert. Scott, who is an NTS Certified alarm technician, has become a respected and in-demand speaker at security industry events, including presentations at the Central Station Alarm Association (CSAA) Annual Meeting; California Alarm Association (CAA) Summer and Winter Conferences; PSA Security Network Conference; International Security Conference and Exhibition (ISC); and Security Industry Association (SIA) Forum. Scott often acts as an ambassador to mainstream media and is a participant in several industry associations. His previous experience as a cable-TV technician/installer and running his own audio company -- along with a lifelong fascination with electronics and computers -- prepared Scott well for his current position. Since graduating in 1986 with honors from California State University, Northridge with a degree in Radio-Television- Film, his professional endeavors have encompassed magazines, radio, TV, film, records, teletext, books, the Internet and more. In 2005, Scott captured the prestigious Western Publisher Maggie Award for Best Interview/Profile Trade for "9/11 Hero Tells Tale of Loses, Lessons," his October 2004 interview with former FDNY Commander Richard Picciotto, the last man to escape the Ground Zero destruction alive.
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