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Metrodial Dazzles as Five Diamond Monitoring Center

This year’s CSAA Five Diamond Marketing Marvel award-winner was founded more than 35 years ago, but its approach to business and technology is pure 2013 — with an eye on what’s next. See how Metrodial’s professionalism and progressivity are dialing the firm into greater success.



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EPS promotes its Five-Diamond status on its Web site, in brochures, on the walls of its UL-Listed and FM-approved monitoring center, as well in a slick booklet it distributes featuring the firm’s “Eleven Reasons to Consider EPS.” Mentions and links are also visible in Facebook posts, Twitter communications and a quarterly newsletter.EPS Excels Marketing 5-Diamond Excellence

Grand Rapids, Mich.-headquartered Engineered Protection Systems (EPS), runner-up for this year’s CSAA Five Diamond Marketing Marvel honor, has been a member of the Central Station Alarm Association since 1979. Its 205 employees and six Michigan-based locations provide burglary, fire, video surveillance, access control, integration systems and monitoring services to more than 18,600 residential and commercial accounts throughout the Midwest.

“Five-Diamond status is important because we see value in the importance of all of our operators understanding industry knowledge, and we strive to be the very best at alarm monitoring,” says EPS Director of Business Development David Hood. “With this being a competitive market, this certification gives us an edge above others. We understand the value of using the CSAA Five-Diamond certification to our advantage.”

EPS promotes its Five-Diamond designation on its Web site, in brochures, on the walls of its UL-Listed and FM-approved monitoring center, as well in a slick booklet it distributes featuring the firm’s “Eleven Reasons to Consider EPS.” Mentions and links are also visible in Facebook posts, Twitter communications and a quarterly newsletter.

“Noting our highly certified central station is a necessary supplement to all marketing materials. We never stray away from displaying our certification,” says Hood. “Any brochure or print material larger than a single page will address this. These brochures are usually the first impact we can make on a prospective customer. And our EPS customer tours are one of the best ways we show off the central station, our local mission, and connect the dots between a prospect and our services. It’s a powerful experience many do not provide.”

New hires are introduced to the certification and EPS employees have the CSAA Five-Diamond logo in their E-mail signatures.

“I have come to understand the importance of holding to industry standards and surpassing the competition in every way possible,” says EPS Marketing Assistant Jeremy Schellie. “The Five-Diamond certification only furthers that effort.”

Management reports receiving positive notice and response from customers, emergency personnel, AHJs and insurance carriers regarding the accreditation.

“EPS has been one of the best companies that we dealt with and every dispatcher would recommend them,” says Kristin Cole of Kalamazoo (Mich.) Public Safety. “Their staff is professional, knowledgeable and courteous from the security consultant to the technician to the secretary.”

Congratulations to EPS on being the 2013 CSAA Five-Diamond Marketing Marvel runner-up

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Article Topics
Intrusion · CSAA · EPS Security · Features · Industry Awards · Marketing MARVEL Awards · Metrodial · All Topics

About the Author
Scott Goldfine
Scott Goldfine is Editor-in-Chief and Associate Publisher of Security Sales & Integration, directing all editorial aspects of the magazine brand in print, electronically, online and in person. The voluminous, innovative and award-winning body of work he has distinguished himself with since joining the publication in 1998 includes groundbreaking research, landmark features, leadership roundtables, high profile case studies, and many industry exclusives. Well versed in the technical and business aspects of electronic security (video surveillance, access control, systems integration, intrusion detection, fire/life safety), Goldfine is a nationally known figure in demand as an industry presenter and subject matter expert to mainstream media. He is responsible for developing many unique products and programs, including the SSI Industry Hall of Fame, Control Panel (industry’s first E-mail newsletter), Police Dispatch Quality (PDQ), Marketing Marvel, Installers of the Year, Integrated Installation of the Year, Security Industry Census, Systems Integration Study, Installation Business Report, Operations & Opportunities Report, Commercial End-User Study and Security’s Fantastic Fleets. Recognized for his relationship building, integrity and lead-by-example ethic, Goldfine is a solutions-oriented team player who advises and collaborates with industry dealer/integrator, consultant, distributor, central station and manufacturer icons, luminaries and executive business leaders on a daily basis. He is also actively involved in several security events and organizations, including the Electronic Security Association (ESA), Security Industry Association (SIA), Security Industry Alarm Coalition (SIAC), False Alarm Reduction Association (FARA), PSA-Tec, SAMMY Awards, International Security Conference and Exhibition (ISC), Electronic Security Technology Summit (ESTS), Mission 500, Electronic Security Expo (ESX), ASIS Int’l, Honeywell CONNECT and other supplier conventions. Goldfine also serves on several boards, including the CSAA Marketing and Communications Committee and PSA Cybersecurity Advisory Council. A certified alarm technician, former cable-TV tech, audio company entrepreneur, and lifelong electronics and computers enthusiast, Goldfine graduated with honors from Cal State, Northridge with a management degree in Radio-Television-Film. His professional media endeavors have encompassed magazines, Internet, radio, TV, film, records, teletext and books. Goldfine resides in the Charlotte, N.C., area with his wife, son and three cats.
Contact Scott Goldfine: sgoldfine@ehpub.com
View More by Scott Goldfine
CSAA, EPS Security, Features, Industry Awards, Marketing MARVEL Awards, Metrodial


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