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NSCA ‘s Chuck Wilson: Law Enforcement Will Stop Responding to Alarms in 2012

More than 25 of the most prominent people in the industry rendered a deep and sweeping portrait of the impending security landscape for SSI's 2012 Industry Forecast. Here, Chuck Wilson, executive director of the National Systems Contractors Association (NSCA), addresses the most significant challenges,…

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What does 2012 hold in store for your business and the industry? Find out with the many insights offered in SSI‘s annual Industry Forecast, which is featured in our January issue. This year, more than 25 of the industry’s most prominent research firms, trade associations, business and finance specialists, systems integrators, manufacturers, consultants, and alarm companies rendered a deep and sweeping portrait of the impending security landscape. The participants addressed the most significant changes, challenges and opportunities they anticipate taking place during the next 12 months in seven critical areas. They are: security technology; security markets; security industry; business and operations; politics and legislation; risks and threats; and ongoing challenges. With the boundaries of print being too constrained to present all of the fascinating and valuable assessments, each of the respondents’ complete, edited interviews are being offered exclusively online. Happy New Year!

Chuck Wilson
Executive Director
National Systems Contractors Association (NSCA)

Security Technology

Chuck Wilson: Mergers and acquisitions will continue to both confuse and benefit the industry. Innovation in new technology seems to be a driver in this. Each time we see a consolidation it causes the channel to require an increase in spending for training and demo gear.  

Security Markets

Wilson: I follow closely the new commercial construction trends. It gives me a good indicator on which marketplace our members will be working on in upcoming months and years. Anything related to health care, government facilities and public works will see growth. Education, corporate, religious, retail or hospitality will be very soft for the next couple years.

Security Business and Operations

Wilson: I see a lot of changes in the distribution channel where buying groups and large stocking distributors will gain a foothold. Eighty percent of our members report buying through distribution on a regular basis. This number has grown tremendously in just the past few years. Inventory levels at the dealer level will reduce as a result.   

Security Industry

Wilson: I see mass notification emergency communication and life-safety systems being the fastest growing portion of the industry. Partnerships and mergers with security, fire alarm and traditional security integration companies will begin to take place on a more frequent basis.

Politics and Legislation

Wilson: Police and fire departments will get out of the business of responding to electronic alarms altogether.

Risks and Threats

Wilson: IT companies will come into the security space from the networking side of the IP connectivity. I think there will be nontraditional competitors from that market segment learning more about electronic security and offering packages that include this. The upside is partnering with these firms on jobs we wouldn’t ordinarily even know about. Also the price of hard drives in DVRs in an issue. 

Ongoing Challenges

Wilson: The acceptance of video surveillance in public spaces. Also, another challenge is when building codes are in conflict with one another.

Projecting 2012

Wilson: I see it being flat, which has become the new ‘up.’

Final Thoughts

Wilson: Be realistic in your 2012 business plan and revenue projections. Opportunities for growth will still exist, but you need to spot trends faster, react quickly and be more strategic than ever in running your business. 



Article Topics
Business Management · Chuck Wilson · Exclusive Web Features · Industry Forecasts · National Systems Contractors Association NSCA · All Topics

About the Author
Scott Goldfine
Scott Goldfine is Editor-in-Chief and Associate Publisher of Security Sales & Integration, directing all editorial aspects of the magazine brand in print, electronically, online and in person. The voluminous, innovative and award-winning body of work he has distinguished himself with since joining the publication in 1998 includes groundbreaking research, landmark features, leadership roundtables, high profile case studies, and many industry exclusives. Well versed in the technical and business aspects of electronic security (video surveillance, access control, systems integration, intrusion detection, fire/life safety), Goldfine is a nationally known figure in demand as an industry presenter and subject matter expert to mainstream media. He is responsible for developing many unique products and programs, including the SSI Industry Hall of Fame, Control Panel (industry’s first E-mail newsletter), Police Dispatch Quality (PDQ), Marketing Marvel, Installers of the Year, Integrated Installation of the Year, Security Industry Census, Systems Integration Study, Installation Business Report, Operations & Opportunities Report, Commercial End-User Study and Security’s Fantastic Fleets. Recognized for his relationship building, integrity and lead-by-example ethic, Goldfine is a solutions-oriented team player who advises and collaborates with industry dealer/integrator, consultant, distributor, central station and manufacturer icons, luminaries and executive business leaders on a daily basis. He is also actively involved in several security events and organizations, including the Electronic Security Association (ESA), Security Industry Association (SIA), Security Industry Alarm Coalition (SIAC), False Alarm Reduction Association (FARA), PSA-Tec, SAMMY Awards, International Security Conference and Exhibition (ISC), Electronic Security Technology Summit (ESTS), Mission 500, Electronic Security Expo (ESX), ASIS Int’l, Honeywell CONNECT and other supplier conventions. Goldfine also serves on several boards, including the CSAA Marketing and Communications Committee and PSA Cybersecurity Advisory Council. A certified alarm technician, former cable-TV tech, audio company entrepreneur, and lifelong electronics and computers enthusiast, Goldfine graduated with honors from Cal State, Northridge with a management degree in Radio-Television-Film. His professional media endeavors have encompassed magazines, Internet, radio, TV, film, records, teletext and books. Goldfine resides in the Charlotte, N.C., area with his wife, son and three cats.
Contact Scott Goldfine: [email protected]
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Chuck Wilson, Exclusive Web Features, Industry Forecasts, National Systems Contractors Association NSCA

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