SAN RAMON, Calif. — ONVIF, the global standardization initiative for IP-based physical security products, has launched a campaign designed to ensure that all claims of ONVIF conformance by manufacturers of IP-based physical security products are valid.
The organization launched its education and enforcement initiative aims to further protect the ONVIF brand and more preemptively monitor ONVIF’s copyrights, trademarks and logos on an ongoing basis. The campaign will also help further educate the manufacturing community about the specific requirements of compliance and their ability to advertise individual products as ONVIF conformant, according to a press release.
The only way for consumers to determine whether a product is ONVIF-conformant is to visit onvif.org. Once on the Web site, consumers can find more than 3,300 individual compliant products listed. All ONVIF-conformant products have undergone comprehensive testing and conformance process, and has been individually certified by ONVIF as conformant.
“We recognize that the credibility of the ONVIF brand is crucial to the success of the standard and the organization going forward,” Per Björkdahl, chairman of the ONVIF Steering Committee says. “Therefore we take the protection of this brand very seriously. Our objective with this enforcement campaign is to reinforce to the market that the ONVIF name continues to represent interoperability to the market.”
To augment these efforts, earlier this year ONVIF introduced a new level of membership to provide access to the ONVIF test tool, which is used to test the validity of product conformance. This Observer membership level allows consultants, systems integrators and media organizations to individually validate the conformance of a specific product to a particular ONVIF Profile.
“As a member driven organization, we rely very heavily on the efforts of our members to help us develop policies and procedures that ensure the success of ONVIF, both for its members and for the industry at large,” says Stuart Rawling, vice chairman, ONVIF Communication Committee. “We encourage anyone who suspects a product of falsely claiming conformance to contact us at email@example.com.”