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Operations & Opportunities Report — Solving the Profitability Puzzle

Looking for ways to protect or grow your bottom line? How about which technologies, services and markets you should pursue? Then look no further. SSI’s 2009 Operations & Opportunities Report is overflowing with the ideas and solutions you need to succeed.



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In good times or bad, money-making and cost-saving ideas are always in vogue. But for owners and operators of installing security systems businesses suffering the consequences of an ailing economy, they’ve never been a hotter commodity. To generate a wealth of golden ideas, SSI has facilitated an industry-wide brain trust via the establishment of the Operations & Opportunities Report (OOR).      

Executives, managers and others from across the nation and representative of all sizes of companies were asked a host of questions targeting not only the best ways to boost profits and reduce expenses, but also the implications of implementation. Further, respondents were asked to identify the most promising new technologies and service offerings, as well as the most viable vertical markets. Several financial and operational questions were also included.

Among the key findings: increase profits by selling more to existing clients; save costs by reducing gas/vehicle usage; IP-based systems, mass notification and video surveillance are the hottest technologies; managed access control and video monitoring are the most promising service offerings; and government and health care are the top vertical markets. And while respondents say profit margins are off 10 percentage points, two-thirds say they’re better off today than five years ago. 

To ensure the highest level of creative thought - to inspire respondents to think outside the box, if you will — many of the questions were entirely open-ended. This also helped aggregate a much larger volume of total ideas (be sure to read the captions for bonus ideas) than would ordinarily be gleaned from the more common multiple-choice format. The data you are about to review addresses both recurring and nonrecurring revenue opportunities. In all, nearly 350 industry professionals participated in the 2009 OOR.

Click to view SSI’s 2009 Operations & Opportunities Report.


Article Topics
Business Management · Research · Business Tools · Economic Recovery · Operations & Opportunities Report OOR · Research · Research - Security STATS · Surveys · All Topics

About the Author
Scott Goldfine
Scott Goldfine is Editor-in-Chief and Associate Publisher of Security Sales & Integration, directing all editorial aspects of the magazine brand in print, electronically, online and in person. The voluminous, innovative and award-winning body of work he has distinguished himself with since joining the publication in 1998 includes groundbreaking research, landmark features, leadership roundtables, high profile case studies, and many industry exclusives. Well versed in the technical and business aspects of electronic security (video surveillance, access control, systems integration, intrusion detection, fire/life safety), Goldfine is a nationally known figure in demand as an industry presenter and subject matter expert to mainstream media. He is responsible for developing many unique products and programs, including the SSI Industry Hall of Fame, Control Panel (industry’s first E-mail newsletter), Police Dispatch Quality (PDQ), Marketing Marvel, Installers of the Year, Integrated Installation of the Year, Security Industry Census, Systems Integration Study, Installation Business Report, Operations & Opportunities Report, Commercial End-User Study and Security’s Fantastic Fleets. Recognized for his relationship building, integrity and lead-by-example ethic, Goldfine is a solutions-oriented team player who advises and collaborates with industry dealer/integrator, consultant, distributor, central station and manufacturer icons, luminaries and executive business leaders on a daily basis. He is also actively involved in several security events and organizations, including the Electronic Security Association (ESA), Security Industry Association (SIA), Security Industry Alarm Coalition (SIAC), False Alarm Reduction Association (FARA), PSA-Tec, SAMMY Awards, International Security Conference and Exhibition (ISC), Electronic Security Technology Summit (ESTS), Mission 500, Electronic Security Expo (ESX), ASIS Int’l, Honeywell CONNECT and other supplier conventions. Goldfine also serves on several boards, including the CSAA Marketing and Communications Committee and PSA Cybersecurity Advisory Council. A certified alarm technician, former cable-TV tech, audio company entrepreneur, and lifelong electronics and computers enthusiast, Goldfine graduated with honors from Cal State, Northridge with a management degree in Radio-Television-Film. His professional media endeavors have encompassed magazines, Internet, radio, TV, film, records, teletext and books. Goldfine resides in the Charlotte, N.C., area with his wife, son and three cats.
Contact Scott Goldfine: sgoldfine@ehpub.com
View More by Scott Goldfine
Business Tools, Economic Recovery, Operations & Opportunities Report OOR, Research, Research - Security STATS, Surveys




EDITOR'S CHOICE