SSI logo

Panasonic President Sees Industry Getting a Facial Recognition Lift

January's SSI feature “Video Continues to Enhance Its Security Image” has a dozen top technology providers identifying the latest and greatest video surveillance technologies. Among the participants was Panasonic System Networks Co. of America President Bill Taylor, who addressed the topic of recording technology and how it is being implemented in DVRs, NVRs and other devices.



By ·

January’s SSI feature “Video Continues to Enhance Its Security Image” has a dozen top technology providers identifying the latest and greatest video surveillance technologies. Among the participants was Panasonic System Networks Co. of America President Bill Taylor, who addressed the topic of recording technology and how it is being implemented in DVRs, NVRs and other devices.

In the following extention of that piece, Taylor discusses challenges and opportunities in the marketplace as they pertain to digital and networked recording advances. In particular, he hones in on video analytics, and how facial recognition is making a comeback thanks to superior reliability and sensible applications.

As we begin 2011, what is the latest and greatest video surveillance technology in recording devices and systems?
Bill Taylor: As video analytics continue to gain traction for conventional video surveillance applications in markets such as retailing and gaming, there’s been an increased demand for cost-efficient means of implementing face recognition. New NVRs on the market today have embedded face matching capability that eliminates the use and added expense of external software. The new recorders provide real-time face matching functionality to match registered face images with a face displayed on a live camera feed. When a match occurs, alarm notification can be sent via multiple platforms. In addition to providing more functionality that’s easy to implement and operate, these new recorders create system solutions that deliver lower total cost of ownership [TCO] without compromise.

What are the greatest challenges or hurdles this technology faces and what is being done to make it even stronger and more viable?
Like any new technology solution for professional applications, the biggest hurdle will be acceptance and validation of performance. Up until now, face recognition was primarily viewed as expensive with limited performance. By embedding face matching into recorders, the implementation and application for this very useful security tool has a much broader appeal. Additionally, as more cameras come to market with onboard face detection capabilities, the market appeal for this solution will increase at an even faster rate.

Why should installing security integrators care about this technology and what are some of the specific opportunities it affords them from both services and market niche standpoints?
Systems integrators and installing dealers have a new powerful solution to offer their customers that delivers advanced functionality with a very convincing value proposition. It provides them with a viable reason for customers with existing working systems to consider an upgrade. In addition to providing higher performance recording capabilities, the addition of features like face matching improves overall functionality. These new recorders are also drop-in replacements, so they are also easy to replace with little to no effect on existing infrastructure.

Relative to vertical markets, there are many niche applications that will add further revenue generation possibilities for systems integrators and installing dealers. Examples include the banking and financial markets for identity verification, retail and supermarkets to alert of suspected/known shoplifters, corporate facilities for visitor management applications and notification of restricted personnel, and so many more. The bottom line is that new recording solutions with advanced onboard features like face matching can help increase the bottom line for installing integrators and dealers.

Scott Goldfine


Article Topics
Blogs · CCTV · Facial Recognition · Interview · Management · Panasonic · Under Surveillance · All Topics

About the Author
Scott Goldfine
Scott joined SECURITY SALES & INTEGRATION in October 1998 and has distinguished himself by producing award-winning, exemplary work. His editorial achievements have included blockbuster articles featuring major industry executives, such as Tyco Electronic Products Group Managing Director Gerry Head; Protection One President/CEO Richard Ginsburg; former Brink’s Home Security President/CEO Peter Michel; GE Interlogix President/CEO Ken Boyda; Bosch Security Systems President/CEO Peter Ribinski; and former SecurityLink President/CEO Jim Covert. Scott, who is an NTS Certified alarm technician, has become a respected and in-demand speaker at security industry events, including presentations at the Central Station Alarm Association (CSAA) Annual Meeting; California Alarm Association (CAA) Summer and Winter Conferences; PSA Security Network Conference; International Security Conference and Exhibition (ISC); and Security Industry Association (SIA) Forum. Scott often acts as an ambassador to mainstream media and is a participant in several industry associations. His previous experience as a cable-TV technician/installer and running his own audio company -- along with a lifelong fascination with electronics and computers -- prepared Scott well for his current position. Since graduating in 1986 with honors from California State University, Northridge with a degree in Radio-Television- Film, his professional endeavors have encompassed magazines, radio, TV, film, records, teletext, books, the Internet and more. In 2005, Scott captured the prestigious Western Publisher Maggie Award for Best Interview/Profile Trade for "9/11 Hero Tells Tale of Loses, Lessons," his October 2004 interview with former FDNY Commander Richard Picciotto, the last man to escape the Ground Zero destruction alive.
Contact Scott Goldfine: sgoldfine@ehpub.com
View More by Scott Goldfine
CCTV, Facial Recognition, Interview, Management, Panasonic, Under Surveillance, Video Surveillance




SPONSORED LINKS


Don't miss out! Subscribe to Security Sales & Integration magazine today. - Security Sales & Integration

EDITOR'S CHOICE