SSI logo

Panasonic’s Program to Improve Sales for Reseller Partners

To provide its resellers with a competitive advantage and help boost sales, Panasonic has launched the Panasonic Authorized Reseller Program.




SEACAUCUS, N.J. To provide its resellers with a competitive advantage and help boost sales, Panasonic has launched the Panasonic Authorized Reseller Program.

The new program is in line with Panasonic’s plans to become a business-to-business (B2B) organization with a more partner-centric approach, which it first announced in June as part of a restructuring of its U.S. operations.

The program will have multiple medal levels, with each level equating to a reseller’s positioning, requirements and incentive and will promote top performing resellers to the end-user market.

The program will also create an alignment between the Panasonic sales team and channel community, which will allow resellers to benefit from consolidated operations and greater cross-product support. In order to do this, the company says it grew its channel sales, marketing and support organization by 20%.

“Built to support our sales strategy, our new authorized reseller program will offer participating resellers potential access to all Panasonic B2B technologies, under a consistent set of terms and conditions,” says Bill Brennan, senior director, channel sales-resellers, Panasonic. “The new program will offer our partners greater program consistency, access to new solutions, and more in-house channel resources. These core program elements will give our partners what they need to grow their business and equip their customers with a technology solution for nearly any application.”

To learn more about Panasonic’s reorganization, check out SSI’s in-depth interview with the company’s Greg Peratt, director of sales, video solutions integration, here.

 


Article Topics
Business Management · News · Industry News · Panasonic · Reseller Programs · All Topics
Industry News, Panasonic, Reseller Programs


PSA Cybersecurity Congress
Latest Download
The exponential explosion of digital video surveillance systems has…
Sammy Awards
Trending


SPONSORED LINKS


Don't miss out! Subscribe to Security Sales & Integration magazine today. - Security Sales & Integration

EDITOR'S CHOICE