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Redwire a Gem Among 5-Diamond Centrals

As a recently launched monitoring provider, Redwire is making a name for itself in a hurry after not only achieving CSAA Five Diamond certification but also capturing the inaugural Marketing Marvel Award. Find out how this business’ management is positioning the central station to ride the fast track to success.

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Investing in Brand to Build Future

Another common thread Redwire shares with some of industry players lauded for their management acumen is not allowing the whims of the economy to undermine its belief in the power of marketing nor deter its commitment to dedicate the necessary resources. In fact, the business is forging ahead in a bullish growth mode and actually increased its marketing budget in 2012.

“We believe in investing in our marketing programs and developing our brand presence, especially during the current economic times,” says Smith, “so that when the economy bounces back we will have positioned ourselves to be ahead of the competition. Our marketing and sales budget runs about 35% of installation income on a near-zero creation multiple.”

Redwire’s unique combination of enthusiastic yet clear-eyed business vision and management along with passionate yet calculated implementation and execution hold the promise of more greatness as its future potential unfolds. And just as the company finds it important to support the communities in which it operates, Redwire also supports giving back to the security industry itself.

“We are happy to share anything we have done that can be considered a best practice and are also eager to learn from others,” says O’Kelley. “The best advice we would offer a company with a limited budget is to pick your message, keep it simple, utilize the low- or no-cost methods available to deliver your message and be consistent in the delivery.”

Editor-in-Chief Scott Goldfine has spent more than 14 years with SECURITY SALES & INTEGRATION. He can be reached at (704) 663-7125 or

 ‘Diamonds’ Add to ATC’s SparkleAlarm Tech Central (ATC) Service President Robert Spetta shows off the company’s Marketing Marvel runner-up plaque. ATC provides contracted services to some 40,000 residential and commercial accounts.

Alarm Tech Central (ATC) Service of Ronkonkoma, N.Y., runner-up for this year’s Marketing Marvel honor, achieved CSAA Five Diamond certification in 2009. Since then the company has proudly touted its certification on its Web site, through social media such as Facebook and throughout its offices. The CSAA Five Diamond logo is one of the first things a visitor to the company’s Web site sees, prospective employees are shown and made aware of the certification’s significance, and it has been leveraged to strengthen relations with the firm’s insurance carrier.

“Having the CSAA Five Diamond certification gives our company the competitive edge because we know that our certified operators are being taught and tested on their knowledge of how to handle alarms appropriately and effectively,” says ATC President Robert Spetta. “By training our operators, ‘The Five Diamond Way,’ we can assure our alarm dealers that we are equipped to handle any type of emergency that may arrive with knowledge and confidence.”

Founded in 1989, ATC’s 30 employees provide contracted services nationwide for independent installing dealers and approximately 40,000 residential and commercial accounts.

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Article Topics
Business Management · Intrusion · CSAA · Features · Five Diamond Certification · Industry Awards · Marketing MARVEL Awards · Redwire · All Topics

About the Author
Scott Goldfine
Scott Goldfine is Editor-in-Chief and Associate Publisher of Security Sales & Integration, directing all editorial aspects of the magazine brand in print, electronically, online and in person. The voluminous, innovative and award-winning body of work he has distinguished himself with since joining the publication in 1998 includes groundbreaking research, landmark features, leadership roundtables, high profile case studies, and many industry exclusives. Well versed in the technical and business aspects of electronic security (video surveillance, access control, systems integration, intrusion detection, fire/life safety), Goldfine is a nationally known figure in demand as an industry presenter and subject matter expert to mainstream media. He is responsible for developing many unique products and programs, including the SSI Industry Hall of Fame, Control Panel (industry’s first E-mail newsletter), Police Dispatch Quality (PDQ), Marketing Marvel, Installers of the Year, Integrated Installation of the Year, Security Industry Census, Systems Integration Study, Installation Business Report, Operations & Opportunities Report, Commercial End-User Study and Security’s Fantastic Fleets. Recognized for his relationship building, integrity and lead-by-example ethic, Goldfine is a solutions-oriented team player who advises and collaborates with industry dealer/integrator, consultant, distributor, central station and manufacturer icons, luminaries and executive business leaders on a daily basis. He is also actively involved in several security events and organizations, including the Electronic Security Association (ESA), Security Industry Association (SIA), Security Industry Alarm Coalition (SIAC), False Alarm Reduction Association (FARA), PSA-Tec, SAMMY Awards, International Security Conference and Exhibition (ISC), Electronic Security Technology Summit (ESTS), Mission 500, Electronic Security Expo (ESX), ASIS Int’l, Honeywell CONNECT and other supplier conventions. Goldfine also serves on several boards, including the CSAA Marketing and Communications Committee and PSA Cybersecurity Advisory Council. A certified alarm technician, former cable-TV tech, audio company entrepreneur, and lifelong electronics and computers enthusiast, Goldfine graduated with honors from Cal State, Northridge with a management degree in Radio-Television-Film. His professional media endeavors have encompassed magazines, Internet, radio, TV, film, records, teletext and books. Goldfine resides in the Charlotte, N.C., area with his wife, son and three cats.
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