AUSTIN, Texas — The Americas contributed to 70% of all revenue in the global mobile video surveillance equipment market in 2012, with the majority coming from North America, according to new research from IHS.
The report, “The World Market for Mobile Video Surveillance – 2013” notes that in a global market of almost $500 million spent on mobile video surveillance equipment — not counting accessories — the Americas contributed a total of $346.6 million. The bulk of the revenue comes from the United States and Canada, meaning these two countries combined are bigger than the collective Europe-Middle East-Africa (EMEA) region at $83.3 million or Asia at $68.7 million.
“The skew toward North America comes primarily through huge sales in the police car and school bus vertical markets,” says David Green, IHS senior analyst for video surveillance. “This is something we’ve seen in each of the previous three editions of the research, but sales across these two verticals have pushed North America even further out in front.”
Currently in EMEA and Asia, opportunities for the market are growing particularly in the areas of transit buses and in trains and trams. Many of the leading manufacturers in North America say they are investigating future sales prospects in Europe, according to the report. By 2017, American sales are projected to jump to $489 million, compared to $116.2 million for EMEA and $91.8 million for Asia.
“It’s fair to assume that the Americas will remain by far the largest region for at least the foreseeable future,” Green says. “But don’t be surprised to see some quicker growth in EMEA and Asia in the second half of this decade.”