SAN RAMON, Calif. — In an effort to help independent alarm dealers strengthen their businesses, SAFE Security has launched the SAFE Dealer Network.
The company developed the program after independent dealers in its Service Network cited the reasons they refused to join other dealer programs.
“We spoke to a number of dealers who were having difficulty competing,” Grelle says. “They needed the benefits a dealer program could provide without losing their independent identity.”
Among its new offerings, SAFE Security provides its dealers with co-branded contracts and marketing materials, which allows the independent companies to maintain their brands, while receiving the benefits of the national network. Other benefits include wholesale monitoring, subscriber billing and preferred equipment pricing.
“By billing and monitoring our dealers’ house accounts, we free up their time in the back office and allow them to spend more time in the field,” Grelle says.
The company will also offer funding to help dealers with their cash flows by allowing them to sell accounts on a weekly basis. Dealers will be able to keep the accounts to build their businesses, according to Grelle.
“We are set up to handle dealers of all sizes, and we have streamlined the process to be able to turn around funding in one week or less,” he says. “Our multiples are extremely competitive, paying in the mid-30s, while providing free credit scoring, contracts and yard signs. We have given dealers different recurring monthly revenue [RMR] ranges that they can charge for various monitoring services. This will allow them to easily compete in their markets.”
The company believes that its recently relocated UL-Listed central station, SAFE Monitoring Technologies, will be able to offer all the services necessary for dealers to grow their businesses. Now based at SAFE Security’s San Ramon, Calif.-based headquarters, the new 3,500-square-foot facility uses Secure Global Solutions’ (SGS) stages redundant monitoring system and a fully integrated Tadiran phone switch. Featuring new computers, monitors, workstations, software and servers, the central station will allow for shorter training times and additional monitoring services.
“The new central station will provide better customer service and will allow for expansion well into the future,” Grelle says. “We feel we are providing a real service that is needed in the alarm industry to assist independent dealers with long-term growth of their businesses.”
Ashley Willis is associate editor for SECURITY SALES & INTEGRATION. She can be reached at (310) 533-2419.
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