GREENVILLE, S.C.—ScanSource Inc., a distributor of specialty technology products, has released SUMO, an online tool created to provide networking and partnering opportunities for value-added resellers (VARs), hardware vendors and independent software vendors (ISVs).
Encompassing a Google search appliance, the online tool allows members to seek out potential partners by entering specific search criteria into a search bar, which then returns companies that match the search criteria. Through SUMO, resellers can extend their reach by finding partners in other technologies and geographies, enabling them to be more competitive and strengthen their product offering.
“We have found SUMO to be a great networking tool,” says Hili Shrem, director of business development, Visual Retail Plus. “We are looking to grow the number of resellers offering our POS software, and SUMO has allowed us to speak to management-level representatives of companies that we never would have learned about if it weren’t for this tool.”
The tool is supported by all ScanSource business units according to the company’s Vice President of Marketing Bobby Mcklain.
“SUMO allows VARs to easily explore and broker new relationships that can enhance their offering, in essence taking the networking opportunities typically afforded only at conferences and trade shows and putting it at their fingertips 24/7,” Mcklain says.