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Bright Ideas: Security Company Managers Must Work Miracles

Grow the business! Generate more sales! Reduce attrition! Deliver better customer service! Raise employee morale! And do it all more cheaply and efficiently. That’s the tall order most security company managers face in today’s economy-challenged landscape. Fortunately, the Operations & Opportunities Report offers clues and shortcuts toward success, including which technologies, services and markets to target.

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While the rank and file at installing security contracting businesses may justifiably gripe about recessionary hardships, it’s not likely they would find much peace of mind stepping into the shoes of those presently running and operating those companies. The fact is it has never been more challenging to successfully juggle the onslaught of demands and constraints security firm managers face today. Among other things, they have to maintain employee morale and customer service with fewer resources. That harsh reality but also several encouraging signs and guideposts toward brighter horizons are hallmarks of SSI’s fourth annual Operations & Opportunities Report (OOR)

This unique, original data identifies security integration and dealer companies’ top money-making and cost-saving ideas, leading growth opportunities, and surveys operational metrics. Nearly 250 executives, supervisors and managers from across the nation, representative of all sizes of companies, were asked a host of questions targeting not only the best ways to boost profits and reduce expenses, but also the implications of implementation. Further, respondents were asked to identify the most promising new technologies and service offerings, as well as the most viable vertical markets. Several financial and operational questions were also included.

Among the key changes from a year ago: profit margins are 8 percentage points below projections and down 4 points from a year ago; megapixel IP video is overwhelmingly the fastest growing revenue-generating technology area; commercial offices, health care and education are rising markets; cloud-based and residential services are tracking higher as recurring revenue opportunities; general business overhead is cited as an increasing drain on the bottom line; monitoring/RMR zipped to the top as the leading boost to the bottom line; and company owners are selling for higher multiples.

Read the 2012 Operations & Opportunity Report (OOR).

Article Topics
Business Management · Research · Industry Research · Operations & Opportunities Report OOR · Research - Security STATS · All Topics

About the Author
Scott Goldfine
Scott Goldfine is Editor-in-Chief and Associate Publisher of Security Sales & Integration, directing all editorial aspects of the magazine brand in print, electronically, online and in person. The voluminous, innovative and award-winning body of work he has distinguished himself with since joining the publication in 1998 includes groundbreaking research, landmark features, leadership roundtables, high profile case studies, and many industry exclusives. Well versed in the technical and business aspects of electronic security (video surveillance, access control, systems integration, intrusion detection, fire/life safety), Goldfine is a nationally known figure in demand as an industry presenter and subject matter expert to mainstream media. He is responsible for developing many unique products and programs, including the SSI Industry Hall of Fame, Control Panel (industry’s first E-mail newsletter), Police Dispatch Quality (PDQ), Marketing Marvel, Installers of the Year, Integrated Installation of the Year, Security Industry Census, Systems Integration Study, Installation Business Report, Operations & Opportunities Report, Commercial End-User Study and Security’s Fantastic Fleets. Recognized for his relationship building, integrity and lead-by-example ethic, Goldfine is a solutions-oriented team player who advises and collaborates with industry dealer/integrator, consultant, distributor, central station and manufacturer icons, luminaries and executive business leaders on a daily basis. He is also actively involved in several security events and organizations, including the Electronic Security Association (ESA), Security Industry Association (SIA), Security Industry Alarm Coalition (SIAC), False Alarm Reduction Association (FARA), PSA-Tec, SAMMY Awards, International Security Conference and Exhibition (ISC), Electronic Security Technology Summit (ESTS), Mission 500, Electronic Security Expo (ESX), ASIS Int’l, Honeywell CONNECT and other supplier conventions. Goldfine also serves on several boards, including the CSAA Marketing and Communications Committee and PSA Cybersecurity Advisory Council. A certified alarm technician, former cable-TV tech, audio company entrepreneur, and lifelong electronics and computers enthusiast, Goldfine graduated with honors from Cal State, Northridge with a management degree in Radio-Television-Film. His professional media endeavors have encompassed magazines, Internet, radio, TV, film, records, teletext and books. Goldfine resides in the Charlotte, N.C., area with his wife, son and three cats.
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Industry Research, Operations & Opportunities Report OOR, Research - Security STATS

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