Welcome to SECURITY SALES & INTEGRATION‘s “Security Speaking” podcast!
This weekly podcast features the industry’s leading business owners, operators, managers and subject matter experts discussing the trends, challenges, technologies and more affecting today’s electronic security professional.
In the latest edition, Editor-in-Chief Scott Goldfine talks with Melissa Brinkman, COO of Rochester, Minn.-based Custom Alarm. She has worked with the company for more than 12 years, previously serving as customer services manager. Founded by her father, Leigh J. Johnson, in 1968, the residential and commercial security and sound systems provider employs more than 70 people with branch offices in Winona and St. Paul, Minn. It has received many awards, including this year’s Police Dispatch Quality (PDQ) honors.
Listen as Brinkman shares tips to help alarm companies reduce false alarms, challenges on taking on the COO position at her company, how Custom Alarm has weathered the recession, ways to earn customer loyalty and more.
For professionals who recommend, buy and install all types of electronic security equipment, a free subscription to Security Sales & Integration is like having a consultant on call. You'll find an ideal balance of technology and business coverage, with installation tips and techniques for products and updates on how to add sales to your bottom line.
A free subscription to the #1 resource for the residential and commercial security industry will prove to be invaluable. Subscribe today!
Custom Alarm, Industry News, Podcasts, Reducing False Alarms, Security Speaking
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