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Service/Maintenance Contracts Are the Best Source of RMR

Service and maintenance agreements have become a leading weapon to fend off economic evils while helping security companies survive to grow another day. Discover their advantages and how to successfully integrate them into your business.

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[IMAGE]11977[/IMAGE]“Security overnight has become IT. And where the IT world turned around and became very profitable was recognizing the stuff people were buying had a lot of applications that made maintenance, software and support agreements important,” he says. “So in advanced security applications, it’s maintenance in the typical way of dispatching an engineer or technician but it’s also end-user support. IT professionals don’t want to have something on their network that isn’t properly updated and supported.”

Building a Kinship With Clients
In some cases, it may not be in a provider’s best interests to be retained by a client in a service and maintenance arrangement. While these contracts can often lead to a strong partnership, there is a difference between being counted on within reason as opposed to at the beck and call of an overly demanding client.

“There will always be those customers who use their security systems excessively based on habit, environment or abuse,” says Brady. “Keep track of those customers who require constant service as it may be better to switch them back to a time and material basis to avoid large losses under a contracted service RMR basis.”

On the other hand, sometimes having more interactions, or touches, with clients translates into even more revenue. Being intimately familiar with their systems, environment, applications, needs and expectations can prove advantageous in creating opportunities to sell upgrades, new products and additional services that improve the bottom line of both your company and that of your customer.

“The more you’re in touch with a client and keep them updated with what’s going on with their facility, be it their home or business, you’re always finding opportunities to help the client increase their level of security,” says Ladd. “It’s about knowing what systems are out there, knowing the capabilities and then giving the client the right system or upgrades so they can enhance their system — and many times, save them money.”

At the end of the day, it is to the greatest benefit of both your company and its clients to foster a true business partnership in which each party has a vested interest in the other. A service and maintenance contact helps bind that relationship together, and, oh by the way, it also simplifies administration and billing.

“Putting your customer base under a service agreement will reduce your billing and collection efforts on every $85 service call you used to work so hard to collect,” says Brady. “The customer will feel like the service you are providing is more encompassing and you will see better customer retention. In addition, under an RMR scenario you can price increase this service periodically as you do the monitoring side of your business.”

Editor-in-Chief Scott Goldfine has spent more than 12 years with SECURITY SALES & INTEGRATION. He can be reached at (704) 663-7125 or [email protected].


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Article Topics
Business Management · Business · Features · Recurring Monthly Revenue · RMR · Service and Maintenance Contracts · All Topics

About the Author
Scott Goldfine
Scott Goldfine is Editor-in-Chief and Associate Publisher of Security Sales & Integration, directing all editorial aspects of the magazine brand in print, electronically, online and in person. The voluminous, innovative and award-winning body of work he has distinguished himself with since joining the publication in 1998 includes groundbreaking research, landmark features, leadership roundtables, high profile case studies, and many industry exclusives. Well versed in the technical and business aspects of electronic security (video surveillance, access control, systems integration, intrusion detection, fire/life safety), Goldfine is a nationally known figure in demand as an industry presenter and subject matter expert to mainstream media. He is responsible for developing many unique products and programs, including the SSI Industry Hall of Fame, Control Panel (industry’s first E-mail newsletter), Police Dispatch Quality (PDQ), Marketing Marvel, Installers of the Year, Integrated Installation of the Year, Security Industry Census, Systems Integration Study, Installation Business Report, Operations & Opportunities Report, Commercial End-User Study and Security’s Fantastic Fleets. Recognized for his relationship building, integrity and lead-by-example ethic, Goldfine is a solutions-oriented team player who advises and collaborates with industry dealer/integrator, consultant, distributor, central station and manufacturer icons, luminaries and executive business leaders on a daily basis. He is also actively involved in several security events and organizations, including the Electronic Security Association (ESA), Security Industry Association (SIA), Security Industry Alarm Coalition (SIAC), False Alarm Reduction Association (FARA), PSA-Tec, SAMMY Awards, International Security Conference and Exhibition (ISC), Electronic Security Technology Summit (ESTS), Mission 500, Electronic Security Expo (ESX), ASIS Int’l, Honeywell CONNECT and other supplier conventions. Goldfine also serves on several boards, including the CSAA Marketing and Communications Committee and PSA Cybersecurity Advisory Council. A certified alarm technician, former cable-TV tech, audio company entrepreneur, and lifelong electronics and computers enthusiast, Goldfine graduated with honors from Cal State, Northridge with a management degree in Radio-Television-Film. His professional media endeavors have encompassed magazines, Internet, radio, TV, film, records, teletext and books. Goldfine resides in the Charlotte, N.C., area with his wife, son and three cats.
Contact Scott Goldfine: [email protected]
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Business, Features, Recurring Monthly Revenue, RMR, Service and Maintenance Contracts

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