SSI logo

SSI’s 2013 Industry Forecast: Honeywell’s Scott Harkins

What does Scott Harkins, president of Honeywell Security Products Americas, think is the most pressing security industry issue that will remain unsolved in 2013? Find out in the latest Under Surveillance blog.

By ·

The January edition of SECURITY SALES & INTEGRATION includes our annual industry forecast as a cornerstone of our special 2013 Industry Forecast Issue. For the piece, I interviewed 20 of the industry’s most knowledgeable market analysts, business experts, systems integrators, manufacturer representatives and trade association directors. Some of their perspectives can be found in the magazine article, with the balance of their assessments appearing in separate Under Surveillance blog posts.

Featured in this installment: Scott Harkins, President, Honeywell Security Products Americas.

What do you expect will be the biggest changes, challenges and/or opportunities as they relate to security technology, markets and business for suppliers, integrators and monitoring providers?

Scott Harkins: From a manufacturer’s standpoint, we will place a higher focus on a single design language that goes across all of the businesses: intrusion, access control and video. As technologies become more integrated and start to work with each other more closely, our engineering teams in particular will have to work more closely together to design these new universal platforms. For dealers and integrators, recognizing that technology is changing rapidly, dealers will have to hire a different type of individual today than historically. Everything is now becoming IP-based, so dealers need to have IT expertise available, and need to hire wireless-savvy individuals who have the ability to integrate diverse platforms into a single solution. They will have to be prepared to install the technology quickly and profitably to respond to the consumer speed market we are in. Dealers need to be ready for change, and ready to bring in those new skillsets. Monitoring providers also have to accept and adapt to the latest technology in order to grow. For example, technology like Total Connect remote services can help drive RMR and lower attrition – a benefit to the dealer as well as the central station.

What type of year are you anticipating overall for 2013?

Harkins: There has been robust growth both in the commercial and residential markets in 2012. Looking into 2013 and beyond, there is an opportunity to increase overall market penetration. For example, residential market share has historically been steady at 20%. With new technology like remote services and new lifestyle features integrated in security panels, there is greater opportunity to broaden the market share to closer to 40% in the coming years. There is also a growth opportunity for commercial installations, particularly with small to midlevel systems. For instance, Honeywell’s NetAXS-123, with video and remote access capabilities, provides an easy and affordable door entry solution to specifically meet the needs of small-to-medium sized businesses – a market segment that’s poised to grow. Those dealers who embrace new technologies like connected home and connected business systems and proactively sell both life-safety and lifestyle products, will find more growth.

What are some nagging or pressing security industry issues you expect to remain unresolved? Any ideas/thoughts about how to address or improve these situations?

Harkins: An important issue the intrusion business in particular faces is nonresponse, and reducing the number of false alarms. There are a growing number of cities with nonresponse regulations, and the industry has to come together on a joint initiative for a dramatic reduction in false alarms combined with technologies like voice and video verification to assure continuation of police response.

What are some things that might surprise or catch people off-guard in the security industry? Any ideas/thoughts about how they can be best prepared to handle?

Harkins: The security industry has had relatively slow technology change over the past couple of decades, but the speed of change is increasing. It’s now moving at almost consumer speeds. Products that used to last five to six years are now on one- to two-year lifecycles with new features constantly being added. This only increases the importance for dealers and manufacturers to keep up on trends, embrace new technology, and be active in the industry. There are a variety of ways to become more involved in the industry – through local associations, organizations like ESA, CSAA, CEDIA, SIA, etc., additional training and webinars/discussions online from manufacturer providers, and even by simply connecting with your Honeywell representative.

Scott Goldfine

Article Topics
Vertical Markets · General Industry · Installation and Service · Interviews · Management · Physical-IT Security Convergence · Blogs · Business · Honeywell · Management · operations · Products · Security Industry · All Topics

About the Author
Scott Goldfine
Scott Goldfine is Editor-in-Chief and Associate Publisher of Security Sales & Integration, directing all editorial aspects of the magazine brand in print, electronically, online and in person. The voluminous, innovative and award-winning body of work he has distinguished himself with since joining the publication in 1998 includes groundbreaking research, landmark features, leadership roundtables, high profile case studies, and many industry exclusives. Well versed in the technical and business aspects of electronic security (video surveillance, access control, systems integration, intrusion detection, fire/life safety), Goldfine is a nationally known figure in demand as an industry presenter and subject matter expert to mainstream media. He is responsible for developing many unique products and programs, including the SSI Industry Hall of Fame, Control Panel (industry’s first E-mail newsletter), Police Dispatch Quality (PDQ), Marketing Marvel, Installers of the Year, Integrated Installation of the Year, Security Industry Census, Systems Integration Study, Installation Business Report, Operations & Opportunities Report, Commercial End-User Study and Security’s Fantastic Fleets. Recognized for his relationship building, integrity and lead-by-example ethic, Goldfine is a solutions-oriented team player who advises and collaborates with industry dealer/integrator, consultant, distributor, central station and manufacturer icons, luminaries and executive business leaders on a daily basis. He is also actively involved in several security events and organizations, including the Electronic Security Association (ESA), Security Industry Association (SIA), Security Industry Alarm Coalition (SIAC), False Alarm Reduction Association (FARA), PSA-Tec, SAMMY Awards, International Security Conference and Exhibition (ISC), Electronic Security Technology Summit (ESTS), Mission 500, Electronic Security Expo (ESX), ASIS Int’l, Honeywell CONNECT and other supplier conventions. Goldfine also serves on several boards, including the CSAA Marketing and Communications Committee and PSA Cybersecurity Advisory Council. A certified alarm technician, former cable-TV tech, audio company entrepreneur, and lifelong electronics and computers enthusiast, Goldfine graduated with honors from Cal State, Northridge with a management degree in Radio-Television-Film. His professional media endeavors have encompassed magazines, Internet, radio, TV, film, records, teletext and books. Goldfine resides in the Charlotte, N.C., area with his wife, son and three cats.
Contact Scott Goldfine:
View More by Scott Goldfine

Security Is Our Business, Too

For professionals who recommend, buy and install all types of electronic security equipment, a free subscription to Security Sales & Integration is like having a consultant on call. You’ll find an ideal balance of technology and business coverage, with installation tips and techniques for products and updates on how to add sales to your bottom line.
A free subscription to the #1 resource for the residential and commercial security industry will prove to be invaluable. Subscribe today!

Business, Honeywell, Management, operations, Products, Security Industry, Under Surveillance

Commenting is not available in this channel entry.