The January edition of SECURITY SALES & INTEGRATION includes our annual industry forecast as a cornerstone of our special 2013 Industry Forecast Issue. For the piece, I interviewed 20 of the industry’s most knowledgeable market analysts, business experts, systems integrators, manufacturer representatives and trade association directors. Some of their perspectives can be found in the magazine article, with the balance of their assessments appearing in separate Under Surveillance blog posts.
Featured in this installment: Niall Jenkins, Research Manager Video Surveillance and Security Services, IMS Research.
What do you expect will be the biggest changes, challenges and/or opportunities as they relate to security technology, markets and business for suppliers, integrators and monitoring providers?
Niall Jenkins: In 2013, technology transition will continue to present an opportunity for growth in the physical security industry. Megapixel network video cameras will continue to gain market share and new innovations in image quality, wireless networking, and intelligent video will drive new opportunity for the video surveillance industry. In the physical access control industry, emerging product developments, such as ecosystems, offer an interesting challenge to the traditional concept of access control. IMS Research has defined ecosystem as an environment in which access control is integrated and used in additional to applications other than security. Examples of this include building management, human resources, intrusion and workforce management.For physical security equipment distributors and systems integrators, the increase in competition from the IT industry will be a key challenge for the years ahead.
Additionally, as IT managers have more influence on the physical security decision, IT concepts such as SaaS [Software as a Service] are likely to become more common. This trend has already been seen in both the video surveillance and physical access control markets. Finally, the remote monitoring service market has been more resilient than most to the pressures of the economic downturn, primarily due to its recurring monthly revenue model. However, customer retention has declined as companies go bust and unemployment rises. In the U.S., remote video monitoring services and home automation services have bucked the trend and look to deliver increased revenue per account for alarm receiving centers, a key metric in growing revenues in this market of over 33 million accounts.