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SSI’s 2013 Industry Forecast: Siemens’ Perry Levine

The January edition of SECURITY SALES & INTEGRATION includes our annual industry forecast as a cornerstone of our special 2013 Industry Forecast Issue. For the piece, I interviewed 20 of the industry’s most knowledgeable market analysts, business experts, systems integrators, manufacturer representatives…

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The January edition of SECURITY SALES & INTEGRATION includes our annual industry forecast as a cornerstone of our special 2013 Industry Forecast Issue. For the piece, I interviewed 20 of the industry’s most knowledgeable market analysts, business experts, systems integrators, manufacturer representatives and trade association directors. Some of their perspectives can be found in the magazine article, with the balance of their assessments appearing in separate Under Surveillance blog posts.

Featured in this installment: Perry Levine, Senior Director Business Development - Product Portfolio, Siemens Industry Inc.

What do you expect will be the biggest changes, challenges and/or opportunities as they relate to security technology?

Perry Levine: The convergence of IT and physical security continues to evolve, challenging traditional integrators to quickly ramp up their IT skillsets. As devices are becoming IP-enabled, securing the security network is critical. Tremendous amounts of data are now being generated by these IP devices, especially high-definition video devices, and planning the proper storage and backup facilities are critical. Physical security information management [PSIM] systems are becoming more common and accepted as a platform to bring together disparate security solutions in order to provide the proper situational awareness and management of larger projects.      

What do you envision as far the industry at large is concerned in 2013?

Levine: Standards as it relates to both products and installations continue to evolve, and are being addressed by multiple organizations. Organizations such as Security Industry Association [SIA], Open Network Video Interface Forum [ONVIF] and Physical Security [PSIA] have committees addressing product standards for video and access control in order to provide greater interoperability between products and value for the end users. Organizations such as National Fire Protection Association [NFPA] have technical committees such as NFPA 730/731 Premises Security Standards and Guidelines working to help establish installation guidelines/standards. It is important to keep up with the current developments, and participate in the committees as much as possible, in order to be prepared, as well as contribute as electronic/physical security evolves to the next level and becomes IP-centric.

What are some pressing security issues and surprises we might see in 2013?

Levine: The one big issue that we are close to is the proposed action to move NFPA 730: Premises Security Guide to become a code rather than a guide. This is drawing attention from all levels of security organizations and groups. It will clearly raise the bar for quality, application and performance of security systems. This will allow government bodies to adopt this code and have it as a requirement in their areas. I expect more organizations and groups to be against this, as a response from the smaller security installers and producers.

Scott Goldfine

Article Topics
Vertical Markets · General Industry · Installation and Service · Interviews · Management · Physical-IT Security Convergence · Blogs · Business · Management · operations · Security Industry · systems integration · Under Surveillance · All Topics

About the Author
Scott Goldfine
Scott Goldfine is Editor-in-Chief and Associate Publisher of Security Sales & Integration, directing all editorial aspects of the magazine brand in print, electronically, online and in person. The voluminous, innovative and award-winning body of work he has distinguished himself with since joining the publication in 1998 includes groundbreaking research, landmark features, leadership roundtables, high profile case studies, and many industry exclusives. Well versed in the technical and business aspects of electronic security (video surveillance, access control, systems integration, intrusion detection, fire/life safety), Goldfine is a nationally known figure in demand as an industry presenter and subject matter expert to mainstream media. He is responsible for developing many unique products and programs, including the SSI Industry Hall of Fame, Control Panel (industry’s first E-mail newsletter), Police Dispatch Quality (PDQ), Marketing Marvel, Installers of the Year, Integrated Installation of the Year, Security Industry Census, Systems Integration Study, Installation Business Report, Operations & Opportunities Report, Commercial End-User Study and Security’s Fantastic Fleets. Recognized for his relationship building, integrity and lead-by-example ethic, Goldfine is a solutions-oriented team player who advises and collaborates with industry dealer/integrator, consultant, distributor, central station and manufacturer icons, luminaries and executive business leaders on a daily basis. He is also actively involved in several security events and organizations, including the Electronic Security Association (ESA), Security Industry Association (SIA), Security Industry Alarm Coalition (SIAC), False Alarm Reduction Association (FARA), PSA-Tec, SAMMY Awards, International Security Conference and Exhibition (ISC), Electronic Security Technology Summit (ESTS), Mission 500, Electronic Security Expo (ESX), ASIS Int’l, Honeywell CONNECT and other supplier conventions. Goldfine also serves on several boards, including the CSAA Marketing and Communications Committee and PSA Cybersecurity Advisory Council. A certified alarm technician, former cable-TV tech, audio company entrepreneur, and lifelong electronics and computers enthusiast, Goldfine graduated with honors from Cal State, Northridge with a management degree in Radio-Television-Film. His professional media endeavors have encompassed magazines, Internet, radio, TV, film, records, teletext and books. Goldfine resides in the Charlotte, N.C., area with his wife, son and three cats.
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