SSI logo

SSI’s 2013 Industry Forecast: TRG Associates’ John Brady

What challenges and opportunities does TRG Associates President John Brady expect the security industry will experience in 2013? Keep reading to find out!

By ·

The January edition of SECURITY SALES & INTEGRATION includes our annual industry forecast as a cornerstone of our special 2013 Industry Forecast Issue. For the piece, I interviewed 20 of the industry’s most knowledgeable market analysts, business experts, systems integrators, manufacturer representatives and trade association directors. Some of their perspectives can be found in the magazine article, with the balance of their assessments appearing in separate Under Surveillance blog posts.

Featured in this installment: John Brady, President, TRG Associates Inc.

What do you expect will be the biggest changes, challenges and/or opportunities as they relate to security technology, markets, business & operations, and the overall industry?

John Brady: The manufacturers and dealers will continue to offer more user-enhanced security and home automation features, on premises and remotely, that will continue to improve customers’ utilization and satisfaction with their security and life-safety systems.The increased capabilities of the systems and their integration with the remainder of the home will aid in the continued penetration of the residential marketplace. On the business and operations side, manufacturers will have to find more online means of training technicians and customer service personnel as the panels and the related remote capabilities continue to advance.Similarly, dealers will have to improve the level and extent of product training for their customer support and online service personnel to help improve their customer education programs so as to maintain a one-call resolution for customers’ questions. Central stations will find new ways to integrate cloud-based applications into their monitoring  offerings and the automation providers will continue to lead that evolution. Brick-and-mortar issues will diminish as companies grow this capability. Overall, the security industry will continue to grow residential customer base penetration levels. There will also be stronger growth of video verification as a technology or protocol to help improve AHJ dispatch efficiency and outcomes. For dealers, I see revenue growth of 6% to 8% due to increased installation revenues, while monitoring providers should obtain RMR growth of at least 5%.

What are some nagging or pressing security industry issues you expect to remain unresolved? Any ideas/thoughts about how to address or improve these situations?

Brady: The continued evolution of the signal carrier paths and technologies, such as POTS line, 2G, etc., will continue to create challenges for the dealers in their efforts to balance those carrier changes with reasonable costs into the future to match products to those fading and newer paths. Also, the industry will have to begin to adapt to the increased regulations and costs of Obama Care as 2014 approaches. The higher tax structure on small business owners will also present some challenges for an industry that is still dominated by small business providers. Assuming Washington resolves the “fiscal cliff” issues within a reasonable compromise of both parties’ agendas, which I believe they will, 2013 should be a more positive business environment than 2012 for our economy. 

Scott Goldfine

Article Topics
Vertical Markets · General Industry · Installation and Service · Interviews · Management · Physical-IT Security Convergence · Blogs · Business · Management · Monitoring · operations · Security Industry · Under Surveillance · All Topics

About the Author
Scott Goldfine
Scott Goldfine is Editor-in-Chief and Associate Publisher of Security Sales & Integration, directing all editorial aspects of the magazine brand in print, electronically, online and in person. The voluminous, innovative and award-winning body of work he has distinguished himself with since joining the publication in 1998 includes groundbreaking research, landmark features, leadership roundtables, high profile case studies, and many industry exclusives. Well versed in the technical and business aspects of electronic security (video surveillance, access control, systems integration, intrusion detection, fire/life safety), Goldfine is a nationally known figure in demand as an industry presenter and subject matter expert to mainstream media. He is responsible for developing many unique products and programs, including the SSI Industry Hall of Fame, Control Panel (industry’s first E-mail newsletter), Police Dispatch Quality (PDQ), Marketing Marvel, Installers of the Year, Integrated Installation of the Year, Security Industry Census, Systems Integration Study, Installation Business Report, Operations & Opportunities Report, Commercial End-User Study and Security’s Fantastic Fleets. Recognized for his relationship building, integrity and lead-by-example ethic, Goldfine is a solutions-oriented team player who advises and collaborates with industry dealer/integrator, consultant, distributor, central station and manufacturer icons, luminaries and executive business leaders on a daily basis. He is also actively involved in several security events and organizations, including the Electronic Security Association (ESA), Security Industry Association (SIA), Security Industry Alarm Coalition (SIAC), False Alarm Reduction Association (FARA), PSA-Tec, SAMMY Awards, International Security Conference and Exhibition (ISC), Electronic Security Technology Summit (ESTS), Mission 500, Electronic Security Expo (ESX), ASIS Int’l, Honeywell CONNECT and other supplier conventions. Goldfine also serves on several boards, including the CSAA Marketing and Communications Committee and PSA Cybersecurity Advisory Council. A certified alarm technician, former cable-TV tech, audio company entrepreneur, and lifelong electronics and computers enthusiast, Goldfine graduated with honors from Cal State, Northridge with a management degree in Radio-Television-Film. His professional media endeavors have encompassed magazines, Internet, radio, TV, film, records, teletext and books. Goldfine resides in the Charlotte, N.C., area with his wife, son and three cats.
Contact Scott Goldfine:
View More by Scott Goldfine

Security Is Our Business, Too

For professionals who recommend, buy and install all types of electronic security equipment, a free subscription to Security Sales & Integration is like having a consultant on call. You’ll find an ideal balance of technology and business coverage, with installation tips and techniques for products and updates on how to add sales to your bottom line.
A free subscription to the #1 resource for the residential and commercial security industry will prove to be invaluable. Subscribe today!

Business, Management, Monitoring, operations, Security Industry, Under Surveillance

Commenting is not available in this channel entry.


View all security resources & downloads