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SSI’s 2014 Industry Forecast: S.I.C. Consulting’s Mitch Reitman

What major technology and market changes does Mitch Reitman, principal at S.I.C. Consulting, envision for 2014? Read his response on that question and much more in the latest Under Surveillance blog.

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The January edition of SECURITY SALES & INTEGRATION includes our annual industry forecast as a cornerstone of our special 2014 Industry Forecast Issue. For the piece, I interviewed 25 of the industry’s most knowledgeable market analysts, business experts, security dealers, systems integrators, supplier representatives and trade association directors. Some of their perspectives can be found in the magazine article, with the balance of their assessments appearing in separate Under Surveillance blog posts.

Featured in this installment: Mitch Reitman, Principal, S.I.C. Consulting

What major technology and market changes do you envision for 2014?

Mitch Reitman: More technological advances are coming into the industry than in the past 20 years. It will be important to understand not only the features, but also the benefits, of new technology. Our concept of residential and commercial services is rapidly changing. It is going to be critical to separate beneficial technology from fads and fluff. New entrants will continue to disrupt the market and traditional companies will have to define their niche and be the premium provider. Aging Baby Boomers will increase demand for medical and personal emergence services while a new generation that is very technologically proficient will drive demand for services such as automation and video monitoring.

What do you see as the major issues affecting the overall security industry?

Reitman:Traditional security companies will improve false alarm issues by utilizing technology, such as video monitoring and clips, and adopting policies such as Enhanced Call Verification. The increase of DIY alarms and ultra mass-marketed systems may lead to huge false alarm issues. Political bodies and regulatory agencies will struggle to pass ordinances and codes to keep up with new technology. National, state, and local trade associations have an opportunity to assist these entities in developing standards and ordinances.

What type of year are you anticipating overall?

Reitman: Large manufacturers will grow organically and through acquisitions. New, well financed, manufacturers, and start-ups will enter the marketplace. Some will thrive, many will leave. On the dealer side, efficient operators will thrive, poorly managed companies will struggle or sell. And the increased capital required to monitor new technology will drive consolidation of central stations.

What is something that might surprise people in 2014?

Reitman: The traditional business model, and by traditional, I mean alarm panels connected to central stations over POTS lines, has been changing for the past few years. I predict new installations that utilize radio, cellular or Internet protocol connectivity will surpass phone line protocols in the next year, if they haven’t already. Security and integration companies must not only understand the new technology, they must embrace it.

Anything else you would like to add pertaining to 2014?

Reitman: The midterm Congressional elections will have a huge impact on small businesses. If there is a large turnover in Congress, I expect the small business climate to improve. If things do not change, new taxes and regulations may make times very tough for small business owners.

Article Topics
Interviews · Blogs · Business · Industry Forecasts · Mitch Reitman · S.I.C. Consulting · Under Surveillance · All Topics

About the Author
Scott Goldfine
Scott Goldfine is Editor-in-Chief and Associate Publisher of Security Sales & Integration, directing all editorial aspects of the magazine brand in print, electronically, online and in person. The voluminous, innovative and award-winning body of work he has distinguished himself with since joining the publication in 1998 includes groundbreaking research, landmark features, leadership roundtables, high profile case studies, and many industry exclusives. Well versed in the technical and business aspects of electronic security (video surveillance, access control, systems integration, intrusion detection, fire/life safety), Goldfine is a nationally known figure in demand as an industry presenter and subject matter expert to mainstream media. He is responsible for developing many unique products and programs, including the SSI Industry Hall of Fame, Control Panel (industry’s first E-mail newsletter), Police Dispatch Quality (PDQ), Marketing Marvel, Installers of the Year, Integrated Installation of the Year, Security Industry Census, Systems Integration Study, Installation Business Report, Operations & Opportunities Report, Commercial End-User Study and Security’s Fantastic Fleets. Recognized for his relationship building, integrity and lead-by-example ethic, Goldfine is a solutions-oriented team player who advises and collaborates with industry dealer/integrator, consultant, distributor, central station and manufacturer icons, luminaries and executive business leaders on a daily basis. He is also actively involved in several security events and organizations, including the Electronic Security Association (ESA), Security Industry Association (SIA), Security Industry Alarm Coalition (SIAC), False Alarm Reduction Association (FARA), PSA-Tec, SAMMY Awards, International Security Conference and Exhibition (ISC), Electronic Security Technology Summit (ESTS), Mission 500, Electronic Security Expo (ESX), ASIS Int’l, Honeywell CONNECT and other supplier conventions. Goldfine also serves on several boards, including the CSAA Marketing and Communications Committee and PSA Cybersecurity Advisory Council. A certified alarm technician, former cable-TV tech, audio company entrepreneur, and lifelong electronics and computers enthusiast, Goldfine graduated with honors from Cal State, Northridge with a management degree in Radio-Television-Film. His professional media endeavors have encompassed magazines, Internet, radio, TV, film, records, teletext and books. Goldfine resides in the Charlotte, N.C., area with his wife, son and three cats.
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Business, Industry Forecasts, Mitch Reitman, S.I.C. Consulting, Under Surveillance

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